THE FACTORY

Where packaging comes to life through live demonstrations of machinery and artisanal craftsmanship.

STEP INTO THE FACTORY

Design Hub powered by Avery Dennison

The Factory at Packaging Première Milan is where packaging comes to life through live demonstrations of machinery and artisanal craftsmanship. A unique environment where industrial precision meets manual skill, showcasing the entire creative and production process behind packaging solutions.

You will witness materials being transformed in real time, as advanced technologies and expert artisans work side by side. This area highlights the dialogue between innovation and tradition, revealing the value of both automated processes and human expertise in shaping high-quality packaging. A dynamic and engaging space that brings production to the center stage, offering a direct and tangible experience of how ideas evolve into finished products.

THE FACTORY 2026

Discover who you’ll find in The Factory

Elisabetta Bonuccelli

Elisabetta Bonuccelli (Unoko to some friends) was born in Turin, but considers herself an adopted Marche citizen. She has lived in Milan since 2004.

She discovered origami after a fortunate chain of events that included forced professional changes, her studies as a designer, many trips to Japan and…a documentary about Nick Cave.

In 2015, she opened @unokostudio, a creative space dedicated to her commissioned paper projects and, at the same time, to her personal artistic research.

IJET2L SRL

We offer printing solutions and printers for thermal, inkjet and laser labels from Epson, Oki and Primera, as well as Breva and Epson inkjet and UV personalisation systems. These are ideal for cost-effective production and short runs, thanks to their simple setup and low maintenance requirements. Our machines print on plastic, aluminium, wood, leather, glass, paper and many other materials, allowing logos, text and images to be applied to packaging and products to make them unique. We also produce plain and customised labels for a variety of production needs.

JINBAO EUROPE SRL

Jinbao Europe is the European reference point for Zhejiang Jinbao Machinery Co., Ltd., an international company specialized in the design and manufacturing of professional industrial screen printing machines, active since 1997. With over 25 years of experience, Jinbao is globally recognized for its high build quality, machine reliability, and continuous technological innovation applied to printing processes.

The company develops automatic and semi-automatic solutions for printing on paper, cardboard, plastics, textiles, glass, and technical materials, serving clients in over 100 countries worldwide.

Jinbao Europe was established to provide the European market with dedicated commercial support, direct communication, and closer proximity to printing professionals, helping companies and operators select the solutions best suited to their production needs. Precision, automation, productivity, and industrial vision are the core pillars of every Jinbao machine, combining advanced engineering, international standards (CE, ISO), and a long-term, performance-oriented approach.

MUCHCOLOURS SRL

Muchcolours Srl develops advanced digital printing and surface enhancement technologies for high-end packaging and premium materials. By integrating precision engineering with material chemistry, the company creates innovative solutions based on nanotechnology inks capable of decorating complex surfaces such as glass, metal, plastics and leather. Muchcolours technologies enable refined visual and tactile effects, including raised textures, transparent layers and advanced decorative finishes, ensuring high resistance to chemicals, wear and mechanical stress. At Packaging Première, Muchcolours presents applications for the beauty and premium
packaging sector, demonstrating how digital decoration can transform packaging into a distinctive element of design and brand communication for the most innovative brands, with dry processes, industrial quality, production flexibility and sustainable solutions.

MYLèNE CAVE

Mylène Cave is an award-winning contemporary marquetry artist specializing in high-end customization. She transforms diverse supports – from luxury packaging and bespoke boxes to furniture, electric guitars, leather, wood, and metal – through refined wood marquetry. Recipient of the Gold Medal 2025 from the Académie des Arts, Sciences et Lettres in Paris, she creates unique pieces and exclusive collections, blending fine woods, recycled materials, and innovative technologies. Her work has been showcased internationally, including Osaka World Expo 2025 and Milan Design Week 2026. Each creation combines craftsmanship, poetry, and movement, offering premium B2B clients distinctive and sustainable design solutions.

SABRINA PELLATI GIFT WRAPPING

Since 2016, she has transformed her passion for gift wrapping into a profession, also training with international experts. After nearly 10 years, she identified the need for more sustainable solutions compared to paper and non-recyclable materials.

This led to the creation in 2025 of “Le Stoffette”, an Italian line inspired by furoshiki, a versatile and reusable wrapping technique. She opened a studio in Merate, offering products, courses, and services for private clients, retailers, and companies, promoting creativity and sustainability.

MUCH MORE THAN JUST A PACKAGING TRADESHOW

MEET THE PEOPLE SHAPING THE FUTURE OF LUXURY

300+ SELECTED EXHIBITORS

Step into a world where craftsmanship, technology and creativity shape emotion.
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STEP INTO THE FUTURE OF PACKAGING

EXPLORE THE NEW DISCOVERY ZONE

The space dedicated to start-ups, where you can preview new projects, materials and technologies that are revolutionizing the industry.
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MEET THE MINDS AND STORIES SHAPING EXCEPTIONAL PACKAGING

CONFERENCES AND DEBATES

Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
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STEP INTO A WORLD OF ART AND CREATIVITY

Art Gallery

Every year something new: new artists, new artworks to inspire your projects.
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DISCOVER PACKAGING AVANT-GARDE

Avant-Garde AWARD

The contest rewarding the year’s most innovative packaging projects and materials.
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JOIN THE LUXURY PACKAGING COMMUNITY

JOIN THE COMMUNITY

If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.

JOIN THE LUXURY PACKAGING COMMUNITY

Packaging Première is where the art of packaging comes to life.
Here, craftsmanship meets technology, ideas turn into collaborations, and every detail sparks new possibilities. It’s more than an event: it’s the meeting point for the luxury packaging community — a place where designers, brands, and creatives inspire one another and shape the future of the industry together.

 

If luxury packaging is your world, this is the place for you: a space to explore materials, visions, and projects that are already defining the next trends, one package at a time.
Innovation starts here. Be part of it.

why visit?

It will be a unique event to exchange ideas and inspirations. Every aspect of the visitor experience is designed to help you find new insights and facilitate connections with future suppliers.

When and where

13 - 15 May 2025 Allianz MiCo - Milan
How to get there

Conferences

Hear from industry experts to discover all the latest trends in the world of luxury and beauty packaging

News and insights

Discover the latest updates on our events and many other exclusive contents.
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Fashion e accessori

Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna

Wine&Spirits

Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno

Fine Food

Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi

Orologi e gioielli

Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier

Cosmesi e profumi

Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff

Altro

Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi

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