Barzini by Studio Zak at Avant-Garde 2026
Barzini enters a ready-to-drink cocktail category largely defined by generic layouts and conventional beverage codes.
The project repositions the canned cocktail as a cultural object, using illustration and storytelling as the core innovation. Designed in Italy and deeply inspired by Italian visual culture, the packaging draws from vintage drink posters and the spirit of la dolce vita. Hand-drawn characters, ornamental details, and layered compositions transform the can into a narrative surface rather than a simple label. Each illustration reflects the flavor profile and personality of the product, creating a distinctive visual universe across the range.
By shifting from standard beverage aesthetics to a richly illustrated approach, Barzini gains immediate shelf differentiation in a saturated RTD market. For the company, this translates into stronger brand recognition and premium positioning. For consumers, it elevates the ready-to-drink format into an experience rooted in culture, personality, and visual storytelling, while exporting a contemporary expression of Italian lifestyle to an international audience.
Studio Zak’s project was selected by the jury for the Design category and will be showcased in the dedicated Avant-Garde area at Packaging Première 2026.
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