Avance by Gentlebrand for Avant-Garde 2026
A distinctive perfume collection inspired by the game of chess, where passion, power and mystery converge
Avance is an exclusive limited-edition fragrance collection composed of twelve unique scents, each inspired by a chess piece. Every fragrance represents a piece on the chessboard of desire and seduction, evoking a game of power where victory is claimed only by the most astute player—one who can decipher the deepest emotions of the human soul. The Avance fragrances embody the fascinating dualities of the human spirit, engaged in a perpetual duel between light and shadow, reason and passion.
Each perfume reflects the strategy, ingenuity, and magnetism that define the game of chess, where every move is an act of power and seduction. Avance is not merely a fragrance collection, but a sensory experience that explores the interplay of contrasting emotions. Each scent reveals a facet of the human psyche. In this game of power, every piece possesses a distinct personality that embodies the essence of its being.
Gentlebrand’s project was selected by the jury for the Design category and will be showcased in the dedicated Avant-Garde area at Packaging Première 2026.
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