Bartoli Spa for Avant-Garde 2026: the art of containing excellence.
The hatbox for Motta’s Limited Edition traditional panettone, it is a perfect example of design and materials exceptionally combined.
Its iconic packaging finely enhance Infinity Reproject’s qualities:
• Rigidity to ensure structure and protection
• Beauty & style of the customized embossed texture inspired by the stained glass windows of Galleria Vittorio Emanuele II in Milan. The luxury of the packaging gives elegance and preciousness. It perfectly matches the brand’s logo iconic blue created specifically for this project adding further exclusivity to the box.
• Sustainability given by a single-material, certified recycled paperboard that is durable and recyclable.
This project, conceived by Saatchi & Saatchi and developed in close collaboration with Bartoli spa technical team represents the perfect combination between creativity and industrial expertise.
It’s essentially a packaging that does much more than just containing. It tells a story of identity enhancing every detail.
Bartoli’s project was selected by the jury for the Design category and will be showcased in the dedicated Avant-Garde area at Packaging Première 2026.
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