Tubettificio Robbiese wins the Design category with Coffee Hub at Avant-Garde 2026.
A new standard for circular packaging, where aesthetics, function, and responsibility meet.
Coffee Hub reinterprets coffee pod packaging through a system made entirely of cardboard, fully recyclable and free of plastic components. The project combines structural design and functionality: a central tube and five external columns organize 25 pods vertically, divided by flavor, ensuring order, protection, and ease of use with a single gesture.
Designed to last over time, COFFEE HUB is reusable and refillable, allowing pods to be replenished, extending the packaging’s life cycle and reducing waste production. The exclusive use of cardboard lowers environmental impact, simplifies recycling, and promotes more conscious consumption. For companies, it represents a distinctive solution aligned with ESG strategies and the principles of the circular economy; for end consumers, it offers a practical, intuitive, and aesthetically pleasing experience, transforming an everyday action into a responsible ritual.
Tubettificio Robbiese’s project has been selected as Winner of the Design category by the jury and will be exhibited in the Avant-Garde dedicated area at Packaging Première Milan 2026.
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