Zegna’s exclusive new perfume is legacy in a bottle
Il Conte, of which only 300 (refillable) bottles exist, evokes the early 20th-century office of company founder Ermenegildo Zegna, still preserved in an Alpine mansion.
What would it be like to borrow the perspective of a visionary creative? To instantly slip into their world with just the simplest gesture? Zegna’s latest perfume, Il Conte, is an attempt to do just that. It is ‘an inheritance of vision’, in the words of the brand, a fragrance that recreates the moment Ermenegildo Zegna, who established his namesake company in 1910, would step through the threshold of his office to begin work on the menswear house we know today – a brand synonymous with timeless style, innovative fabric production, impeccable tailoring and elegant silhouettes.
Source: Wallpaper*
