Evian Bottles the Fountain of Youth, with Help from Pharrell

Pharrell Williams, the celebrated musician and designer, has teamed up with evian to develop smart packaging that delivers location-based health and wellness tips. Evian collaborated with Pharrell and his skincare/lifestyle brand Humanrace to create the limited-edition beverage packaging.

Launched in the United Kingdom and Europe in November 2024, the packaging represents the latest collaboration in evian’s 15-year history of partnering with luxury designers on limited-edition packaging.