Gucci revises its retail strategy with a new concept of immersive windows.

A New Retail Concept Highlighting Gucci’s Legacy and Heritage

Named “Endless Narratives,” this retail project aims to revitalize Gucci’s storefronts. Premiering in the historic boutiques of Milan (Via Montenapoleone and Galleria Vittorio Emanuele II), the traditional display of bags, accessories, and clothing is replaced by what Gucci describes as “a cultural kaleidoscope, where books, artifacts, and treasures converge through time, from the past to the present and into the future.