Press releases

Packaging Première returns on 19-21 May 2026 with an even broader vision, reinforcing its role as a key hub for the international high-end packaging community. More than an exhibition, the event continues to evolve as a platform where creativity, innovation, and materials come together—brought to life through new spaces, experiences, and industry leaders shaping the future of packaging.

Packaging Première confirms its central role in the high-end packaging scene, presenting an edition full of contents, innovations and new insights for the entire supply chain.

Packaging Première collaborated with the innovative system Cicero.Live to measure audience engagement, interest, attention, and emotional response in real time through Artificial Intelligence.

The 2025 edition of Packaging Première & PCD Milan, the leading event for luxury packaging in the fashion & accessories, beauty, luxury, fine food & drinks sectors, wrapped up: for three days, the spaces of the Allianz MiCo were transformed into a crossroads of visions, materials and ideas, welcoming over 325 exhibitors from 10 countries and a selected and specialized audience of 7,908 visitors – high-profile professionals and industry experts perfectly aligned with the goals of the event.

Countdown to Packaging Première & PCD Milan: the sector’s most anticipated event opens its doors in just two weeks!

During Packaging Première & PCD Milan, scheduled from 13 to 15 May 2025, visitors will have the opportunity to assist to a comprehensive programme of conferences and debates dedicated to the industry’s latest trends and innovations. Experts, designers and business leaders will share their knowledge to offer an in-depth look at the new challenges and opportunities of the packaging of the future.

Packaging Première & PCD Milan has unveiled the projects that will compose the upcoming edition of Avant-Garde, the initiative dedicated to innovation in the packaging sector.

The must-attend event dedicated to the future of packaging portrayed through design and innovation will take place from 13 to 15 May 2025

From May 13 to 15, 2025, Packaging Première & PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks