Evian Bottles the Fountain of Youth, with Help from Pharrell

The brand’s latest celebrity collaboration produces bold limited-edition bottles with smart packaging that links to wellness tips.
Gucci revises its retail strategy with a new concept of immersive windows.

Diptyque, the renowned Parisian brand of perfumes and candles, partners with textile artist Lucy Sparrow for an extraordinary collaboration that blends art and luxury.
James Cropper & Maison Perrier-Jouët unveil latest in sustainable luxury: Perrier-Jouët Belle Epoque Cocoon Brut & Rosé

Maison Perrier-Jouët, one of France’s most historic and distinctive champagne houses, has again partnered with James Cropper, to launch its newest, beautiful and sustainable case for limited-edition vintage cuvées, Perrier-Jouët Belle Epoque Cocoon Brut and Rosé.
Sponsored: Tai Chi Solutions Ltd. – passionate about beautiful packaging

From May 13 to 15, 2025, Packaging Première & PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks