“Storytelling and values at the core”: Avery Dennison reveals Make a Mark premium packaging ethos

“Storytelling and values at the core”: Avery Dennison reveals Make a Mark premium packaging ethos. Immersive storytelling through luxury packaging design is a strong emerging theme in the industry, according to Vladimir Tyulpin, Avery Dennison’s market segment leader for Premium Packaging Solutions. “Packaging is no longer just about the packaging — it becomes a storytelling tool for the brand and part of an unforgettable and beautiful experience,” he says.