Alessandro Agrati, CULTI, gives his vision of environmental culture
“There is no design without function, there is no well-being without respect for the uniqueness of the person.”
Michela Pibiri’s interview with Alessandro Agrati
“When it comes to CULTI, product and packaging are inseparable, the result of a holistic vision. How important are the materials that enclose the product?”
The raw materials are those of the person and the living environment: the perfume and the fabrics that are worn, the wood that furnishes. From the importance of wood came the rattan sticks to be inserted in the bottle to diffuse fragrances: it was CULTI’s idea that was then adopted by everyone. Today it has become a habit, it has transformed the act of perfuming rooms into an experience.
For CULTI I chose innovative but above all functional materials, which did not just aim for the wow effect: in 1988 there was no chain of partners to support the project as there is today, the bottles were sandblasted by hand, the fabric labels were cut and applied one at a time.
My perspective was that of high craftsmanship that can bring different companies together: when you study a product you have to make a network, not rely on chance but create something with a forward-looking vision.
For the complete news, follow the link.
Share this article
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
