Tactile-effect labels on cotton paper for CULTI MILANO

Eurolabel, in collaboration with Advision and Luxoro, realized the labels for two fragrance lines, Stile and Decor, each featuring six variants corresponding to different olfactory families. By selecting a self-adhesive substrate with a substantial material texture and a weight of 130 g/m²—white for the Stile line and black paste for the Decor line—the team was able to utilize hinderer + mühlich clichés for debossing, creating patterns with a strong tactile presence. The debossed labels of the Stile line showcase the fragrance name hot-stamped with LUXOR® 1081442N Rusty Earth. Thanks to a unique die-cut, they frame a center where the Brand's identity is expressed: in the Stile line, the CULTI MILANO logo is stamped on the same Rusty Earth leaf from Luxoro. On the other hand, the Decor line features the Brand name screen-printed in white on the frame, while the central part of the label is digitally printed in 6 different variations using four-color process, providing a personalized product for CULTI MILANO's top-tier customers through the use of variable data.