ROBBER LONDON DRY GIN

In creating this gin,
graphic designer Mario Di Paolo drew inspiration from the home town of
the producer, located in
the Italian municipality of Rapino. This
prompted a play on words,
as in Italian ‘Rapino’ can also be
associated with ‘rapina’ (robbery), and from there to
‘rapinatore’ (robber).
For the packaging, a
colour scheme was chosen that is
unusual in the world of gin and highly distinctive:
red, which is also the colour of
danger and warning signs.

Label on Label - Digital printing on HP /Screen Printing-UV fluorescent invisible- ink-visual effect with wood's light .