Movo x OVS: Reusable Packaging for E-commerce and Retail

As one of Italy’s largest fashion retailers, OVS has long been committed to more responsible retail.

Together with Movo, the brand introduced a fully customized reusable packaging designed to travel safely, stay on‑brand, and return to the retail network after unboxing. Selected online orders now ship in a durable returnable packaging that customers can send back in two simple ways: drop it into any postbox, or bring it to any OVS store. And for OVS Friends members, returning it in‑store unlocks 10% off their next purchase — turning a sustainable gesture into a loyalty‑building reward.

Each packaging unit can be reused more than 20 times, cutting up to 98% of packaging waste and 84% of CO₂ emissions compared to single‑use cardboard boxes. But the most meaningful impact happens in store: increased foot traffic, stronger engagement, and incremental revenue driven by the return incentive.

By closing the loop between online and offline, OVS transforms packaging from a cost into a channel — one that reduces waste, rewards customers, and brings people back into the brand experience.