MEZZADRO Pecorino CANTINE SPINELLI

The design features seven figures – the landowner, the noblewoman, the farmer, the farmer’s wife, the wise elder, the young girl and the shepherdess – who become illustrated symbols of a collective history, printed on a label that not only adorns the bottle but transforms it into a living testament to an era.
A subtle tear runs across the label, evoking the literal and symbolic division of the fruits of the earth between the landowner and the sharecropper – a discreet yet powerful reference to the system of joint ownership.
A minimalist, instinctive design, full
of meaning.
A visual tribute to sharecropping, to
a time when wine was also
history, hard work and heritage.
Digital printing on HP,
The tear is not printed but created using a finishing technique achieved by thermal pressing,
The final finishes are screen printing, Braille, lamination and die-cutting.

Gold award- Vinitaly Design Awards 2025: Cat. "Illustrated Wines"