
Elements and Once Upon A Time
We are thrilled to showcase two displays at our booth, with an exclusive preview below:
Elements - We will demonstrate six packaging prototypes inspired by various environmental issues and illustrate how luxury brands can pair labels with digital triggers, such as NFC tags, to bridge the physical and digital worlds.
Once Upon A Time - Through seven packaging prototypes inspired by fairytales (with a twist), we encourage brands to rethink how they communicate with consumers through design. Each prototype's fairytale is turned upside down by being paired with a social sustainability issue—think Rapunzel and anti-ageism.
Ultimately, we will demonstrate how luxury brands can integrate digital triggers like NFC tags into their labels to raise awareness of issues surrounding social sustainability and the environment. Come visit our booth to be inspired and find out more!
https://www.my-muse.com/en/home/promotional/sustainable-premium-labeling-avery-dennison-at-paris-packaging-week-2023.html
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