Deck To Basics

In the new project by Packaging Première and PCD Milan, experimentation and custom come together in perfect harmony. The digital vision of the Augmented Imagination of the AI Artists Andrea Filippi and Gabriele Moschin resonates with the papermaking tradition, giving rise to the pack of cards that will accompany the 2025 event.
Just as each pack tells a story, forging a link between the graphic design, the elegance of the paper, the art of printing and the social experience that accompanies each hand of cards, so this collective project tells the story of dialogue and the coming together of professionals to create a product, but also and above all an emotion, an idea and an inspiration that is never the same.
A journey back to the basics, with a new perspective.
Discover the sponsors of this project!