Asio Otus

Asio Otus: The New Shape of Wine Between Identity and Innovation.

Gentlebrand has brought about a true metamorphosis for Asio Otus, reinterpreting the bottle of one of the still wines from the Argea family and transforming it into a design object that tells a new story, one of identity and innovation.

When Argea, a benchmark in the Italian wine scene, launched the challenge to reinvent the packaging of Asio Otus, Gentlebrand responded with creativity and vision.

The new Asio Otus bottle stands out for its soft, embossed lines that wrap around the surface like owl feathers—a tribute to the brand’s symbol, the silent guardian of the night and its magic. Every detail is designed to express continuity with the brand’s history, while also asserting a unique and recognizable personality.

This is how a premium concept was born, embracing three labels—Sauvignon, Chardonnay, and Cabernet Sauvignon—where aesthetics and function merge to offer a complete sensory experience. The bottle is no longer just a container, but becomes the protagonist, capable of expanding the range and strengthening Asio Otus’s positioning in the wine world.

A new design, the same soul: Asio Otus is renewed, without ever losing its essence.