Pisacane unveils the original “Bag in a Box”

Bag in a Box: when a box becomes a bag

Bag in a Box was born from a simple yet powerful question: how can a
traditional packaging structure be transformed into a new, desirable and
surprising object?
The answer is a paper and cardboard bag, created by rethinking a cover-like structure and redefining the boundary between container and accessory.
Designed for creative brands and graphic design studios, Bag in a Box is an invitation to rethink packaging as an experience, not merely as a protective shell. An object that accompanies the product, tells its story, and continues to live on even after purchase.