Less metal. More identity.

When the label becomes matter

In high-end packaging, even the most technical details become communication tools.
For Packaging Première Milano 2026, Furlanis reimagines the lanyard by eliminating the metal snap hook and introducing an integrated system with a recycled fabric adhesive label.

Finished with a pleated ribbon inspired by Japanese tradition, the result is a minimalist, sustainable, and distinctive accessory.

During the fair, it will be worn by thousands of visitors, transforming a functional item into a sign of shared identity.