MOVOPACK
About us
Packaging that can be reused more than 20 times. This is Movopack: a Milan‑based company that is revolutionizing packaging for e‑commerce, retail, and B2B logistics.
Our packaging is 100% customizable and returnable, supported by an efficient reverse‑logistics system that — according to our LCA study — reduces packaging waste by up to 98% and CO₂ emissions by up to 84%.
With over 100 clients across Europe, Movopack helps brands cut waste and turn packaging into a powerful storytelling tool. By linking returns to incentives and rewards, our reusable packaging builds customer loyalty, encourages repeat purchases, and drives a +10% increase in AOV.
Is your company ready for change? Choose our innovative, circular solution and offer your customers an unforgettable unboxing experience.
Products & services
E-commerce
Transform every e‑commerce shipment into a premium and sustainable customer experience. Fully customizable in size, materials, and design, Movopack offers an elegant and memorable unboxing that instantly elevates brand perception. Each reusable packaging includes a prepaid return label and a QR code that directs customers to the nearest drop‑off point, making returns simple and intuitive. Thanks to our reverse‑logistics system, the packaging can be reused more than 20 times, significantly reducing environmental impact. Our LCA study reports up to 75% fewer CO₂ emissions and up to 98% less packaging waste compared to single‑use alternatives. With Movopack, packaging becomes a competitive advantage: it becomes a touchpoint that reduces waste, enhances the customer experience, and strengthens the relationship between brand and consumer.
Retail
Sustainability that drives loyalty. Movopack transforms in‑store shopping into a circular, high‑engagement experience. Our fully customizable reusable shopping bag replaces single‑use paper and plastic bags, and can integrate with your loyalty program. Customers can reuse the shopping bag for their next purchase or return it in store, unlocking rewards. This creates a new, innovative touchpoint: every reuse or return strengthens customer loyalty, increases store visits, and boosts repeat purchases — with retailers seeing +10% uplift in AOV. With more than 20 reuse cycles, Movopack delivers a premium, sustainable shopping experience that keeps customers coming back and showcases your brand’s commitment to responsible retail at every step.
B2B Logistics
Movopack brings reuse into B2B logistics, turning shipping boxes into durable, long‑lasting reusable packaging. Our foldable B2B boxes are ultra‑resistant and made from corrugated polypropylene — ideal for internal operations and transfers between warehouses, without relying on single‑use materials. How does it work? Companies pack and ship as usual using our boxes. Once emptied, Movopack collects them, sanitizes them, and puts them back into circulation, ready to be delivered again for the next shipment. That’s it. No changes to workflows, no extra management. With this reusable solution, businesses cut packaging costs, improve product protection, and significantly reduce waste and CO₂ emissions. A more efficient logistics system — and finally a circular one.
Yamamay Drive-to-Store Shopping Bag
Yamamay is reshaping what a retail bag can do. What began in 2023 as a reusable packaging option for e‑commerce orders has evolved into something far more ambitious: a reusable shopping bag available in every Yamamay store across Italy, designed not just to replace single‑use paper bags but to actively pull customers back into the brand ecosystem. The Yamamay Club Bag is the centerpiece of this shift. Integrated into the Yamamay Club loyalty program, it rewards customers with 30 points every time they reuse it, return it in‑store, or drop it at a collection point. A QR code and a plug‑and‑play web app make the experience effortless — one scan, and the return is logged and points are assigned automatically. The real breakthrough is what happens when online and offline meet. Customers can now return reusable packaging from their online orders directly in‑store, creating a single circular system that connects every channel and gives shoppers a new reason to walk back through the door. Each bag is built for more than 20 reuse cycles, avoiding over 8 tons of packaging waste every year. And at €0.99, it pays for itself while driving store traffic, boosting loyalty sign‑ups, and encouraging repeat visits — all without adding operational complexity. By merging sustainability, loyalty, and technology into one simple gesture, Yamamay becomes the first fashion brand in Italy to make reusable packaging truly omnichannel.
Movo x OVS: Reusable Packaging for E-commerce and Retail
As one of Italy’s largest fashion retailers, OVS has long been committed to more responsible retail. Together with Movo, the brand introduced a fully customized reusable packaging designed to travel safely, stay on‑brand, and return to the retail network after unboxing. Selected online orders now ship in a durable returnable packaging that customers can send back in two simple ways: drop it into any postbox, or bring it to any OVS store. And for OVS Friends members, returning it in‑store unlocks 10% off their next purchase — turning a sustainable gesture into a loyalty‑building reward. Each packaging unit can be reused more than 20 times, cutting up to 98% of packaging waste and 84% of CO₂ emissions compared to single‑use cardboard boxes. But the most meaningful impact happens in store: increased foot traffic, stronger engagement, and incremental revenue driven by the return incentive. By closing the loop between online and offline, OVS transforms packaging from a cost into a channel — one that reduces waste, rewards customers, and brings people back into the brand experience.
