GENTLEBRAND
About us
We are a Branding & Design Agency specialising in Brand Strategy, Brand Identity and Packaging Design, combining creativity with practical solutions. We are a team of 'packaging tailors'. We help our customers create the best 'outfit' possible for the product, one which reflects its brand personality and brand persona. Our motto is "Wear the packaging that fits you well'. Those who go to a tailor have clear requirements but need to be guided through the choice of shape, colour, fabric and messaging in order to create a packaging solution that highlights the values of the brand and the features of the product. A tailor plays a key role, assessing the customer's requirements and the essence of the brand, as well as exploring the customer's personality and reflecting all of these in the suit that they will make. We work with the same tailor-made approach.
Products & services
AVANCE
Avance: a distinctive perfume collection inspired by the game of chess, where passion, power and mystery come together. Avance is an exclusive, limited-edition collection of twelve unique fragrances, each inspired by a chess piece. Each fragrance represents a piece on the chessboard of desire and seduction, evoking a game of power in which victory is won only by the most astute player, capable of deciphering the deepest emotions of the human soul. Avance fragrances embody the fascinating dualities of the human soul, locked in a perpetual duel between light and shadow, reason and passion. Each fragrance is a reflection of the strategy, ingenuity and magnetism that characterise the game of chess, where every move is an act of power and seduction. More than just a collection of fragrances, Avance is a sensory experience that explores the intertwining of contrasting emotions. Each fragrance reveals an aspect of the human psyche. In this power play, each piece has a distinctive personality that embodies the essence of its being.
B-ALPHA
B-ALPHA: the ritual of primordial energy. B-ALPHA was born with the goal of exploring new visual and sensory codes, transforming the energy drink from a mass-market product into an object of cult that communicates power, control, and instinct through design. From a simple question “what if an energy drink could convey inner power as well as physical energy?” a concept emerged that unites naming, branding, and material into a visual and tactile ritual. The name operates on two levels: “Be Alpha” as an invitation to activate one’s own strength, and “B-ALPHA” as an elite identity, the code of a creature designed to win. A name that becomes both a mantra and a manifesto of power. The can abandons the fluorescent codes typical of the industry in favor of a premium, sensory direction: a reptile-skin effect texture, created with embossed screen printing on soft-touch black polypropylene, and a golden eye in KURZ Luxor 431 foil, symbolizing the awakening of alpha energy. The contrast between matte black and metallic gold transforms the packaging into a totem of energy and power. With B-ALPHA, we explore the trend of “Tactile Power & Premium Energy”: touch as the language of the brand, and packaging as a multisensory experience. A project that redefines the energy drink and demonstrates how, for us, design can become tangible energy.
ROSAE WINE IN PET
ROSAE: elegance and sustainability in a 750ml PET wine bottle. Rosae is a revolutionary wine bottle design that seamlessly merges elegance with sustainability, making it a standout example of responsible packaging. Crafted in 750ml, BioPET (50g), the bottle offers a lightweight and durable solution for wine packaging, reducing the carbon footprint associated with traditional glass bottles. This innovative material ensures that the bottle remains sturdy while also being more energy-efficient to produce and transport. The packaging is designed to ensure a shelf life of 1.5 years, a typical duration for many young wines. The design of Rosae is inspired by the timeless beauty of rose gardens, evoking a sense of freshness and nature. The soft, flowing curves of the bottle mimic the delicate form of rose petals, while the sophisticated label design tells the story of the wine it holds. The use of BioPET also contributes to a more sustainable lifecycle, as it is fully recyclable and renewable, supporting a circular economy. Rosae represents a step forward in the evolution of sustainable packaging, proving that eco-conscious choices do not have to compromise on elegance or functionality. This project not only champions the principles of sustainability but also celebrates the beauty of thoughtful design in the wine industry.
OMNIA
OMNIA - Grappa Amarone from Valpolicella. OMNIA is more than just a grappa. It is a sensory journey that invites you to explore the mystery and beauty of life. Aged for over 12 months in wooden barrels, this Grappa Amarone from Valpolicella encapsulates the essence of a territory rich in history and tradition. The packaging, with its geometric rigour and contemporary design, features an elegant 700 ml glass cube, symbolising exclusivity and refinement. The stopper, adorned by an intricate maze motif, serves not just as a decorative element, but as an invitation to solve a riddle: the geographical coordinates of a mysterious maze, a place of purification and rebirth, in which each winding path represents the challenges of life. Matt letters and numbers in precious gold threading embellish the packaging, making it truly unique. As a whole, the packaging symbolises reflection and introspection, an initiatory journey towards awareness and spirituality. With OMNIA, each sip is a step into the maze of life, a path of discovery and redemption.
Asio Otus
Asio Otus: The New Shape of Wine Between Identity and Innovation. Gentlebrand has brought about a true metamorphosis for Asio Otus, reinterpreting the bottle of one of the still wines from the Argea family and transforming it into a design object that tells a new story, one of identity and innovation. When Argea, a benchmark in the Italian wine scene, launched the challenge to reinvent the packaging of Asio Otus, Gentlebrand responded with creativity and vision. The new Asio Otus bottle stands out for its soft, embossed lines that wrap around the surface like owl feathers—a tribute to the brand’s symbol, the silent guardian of the night and its magic. Every detail is designed to express continuity with the brand’s history, while also asserting a unique and recognizable personality. This is how a premium concept was born, embracing three labels—Sauvignon, Chardonnay, and Cabernet Sauvignon—where aesthetics and function merge to offer a complete sensory experience. The bottle is no longer just a container, but becomes the protagonist, capable of expanding the range and strengthening Asio Otus’s positioning in the wine world. A new design, the same soul: Asio Otus is renewed, without ever losing its essence.
Col di Vite
A new packaging for Col di Vite: a journey through vines and values with Italian elegance. Col di Vite was born from a deep love for the hills of Veneto, where the vine finds its ideal habitat and humans an inexhaustible source of inspiration. The name itself has a double meaning: "Col" refers to the gentle hills of the Prosecco DOC Treviso area, while "Vite" symbolizes life, relationships and resilience. The premium glass bottle, with its elegant and sinuous shape, seems to emerge from the vineyard, while the texture is reminiscent of intertwined vine branches, symbolizing a deep connection with the land and the winemaking tradition. The shape of the label resembles a padlock, symbolizing access to a 'secret garden'. A stylized padlock on the label, inspired by the gate to this enchanted space, serves as the entrance to a fascinating and mysterious world, inviting one to discover the beauty of nature surrounding the vineyards. UV printing on UPM OPALUX ICE PREMIUM paper creates a play of light and shadow, evoking the natural brightness of the garden and revealing the mystery that each bottle holds. Every element of the packaging has been designed to convey elegance and authenticity, an icon of Italian style that invites you to discover what lies behind each sip, while celebrating the territory that makes it special. The Col di Vite collection is dedicated to those who seek a wine capable of enriching every moment: from an elegant dinner to a spontaneous toast with friends. It is therefore a vision of the future: a future in which experience is in dialogue with continuous research, where wine is not just a product but an experience capable of creating bonds. Because every vine has a story, and Col di Vite is here to tell it.
BRILLA
The secret is in the details. One of the latest projects developed by Gentlebrand is in the wine sector. The customer is Argea, a group of leading companies in this sector that have come together to represent and promote Italy’s outstanding wine-growing ecosystem. The customer wanted to expand its product range, starting from the redesign of one of the bottles of their sparkling wine already on the market, changing both its shape and its labelling. Gentlebrand took on the challenge, and created an innovative bottle design that satisfies the requirements of both continuity and brand positioning. Gentlebrand's challenge was to design a product that had a strong identity. A bottle which evoked luxury and uniqueness, inspired by the shape of the iconic design of the original concept. Starting from a shape that recalls the luxury of cashmere, Gentlebrand designed a bottle, draping it in a new shape with soft, embossed lines, making it come to life like a precious fabric wrapped around the bottle itself. This is how Brilla Still was born: a premium wine bottle, an original concept for three different wines: pinot noir, pinot grigio rosé and pinot grigio. The design of the bottle breaks the mould by developing a high-quality bottle that recalls Italian taste through the sinuous lines that cut through it, echoing the Baroque style and creating a truly unique shape. Finally, the label accentuates the diamond motif and the excellence of the product.
Il Mercante d'Olio
Il Mercante d'Olio, an Italian brand that produces high-quality oil in the North-East area, has entrusted Gentlebrand with the development of its new brand identity. Gentlebrand, which specialises in the development of brand identity and packaging design, has designed the new Il Mercante d'Olio packaging, starting from the bottle whose focus is the link with Venice. Gentlebrand has developed the company’s new brand identity and is consolidating its expertise in the field of communication. Il Mercante d’Olio is an extra virgin olive oil brand that harks back to the ancient bond between olive trees and the Veneto region. The goal was to represent Il Mercante d'Olio as a brand linked to tradition and to the land. To develop these two sophisticated bottles, adorned with elegant graphic details, the Gentlebrand Design Team took inspiration from the details of Venetian style to symbolise the inextricable bond between Il Mercante d’Olio and the city. There are two premium-quality products: Limited, made from the first, selected olives of the season, and Premium. Both of these oils are made from olives grown on the Veneto hills using exclusively natural methods. The brand identity development takes inspiration from the ancient, time-clouded figures of the Merchants of Venice and the values they represented: courage, exploration and adventure. The bottles are then partly wrapped in foil to enhance their brightly coloured contents while ensuring the best possible preservation of taste and quality over time. Packaged in a handy, opulent box, each bottle is an object of luxurious design. Il Mercante d’Olio's products combine premium quality with meticulous attention to detail: a distinctive, delicate flavour goes hand in hand with stylish packaging, echoing the distant past while welcoming the beginning of a new, much broader project which involves not only the land, but also the local community.