EUROLABEL Srl
About us
Eurolabel was born in Milan in 1964 and specialises in the printing of high-quality self-adhesive labels, sleeves, laminate tubes and smart labels.
Together with our customers, we develop labels for packaging using innovative and sustainable materials, combining traditional and digital printing techniques for unique graphic results.
Products & services
Digital Variability: unlocking thousands of variations with a single pattern
The Flob Flower stickers have been created by Eurolabel in digital four-color printing. Vibrant and fun, these stickers are the defining feature of the plant fertilizers that Flob Flower offers on its e-commerce platform.
Tactile-effect labels on cotton paper for CULTI MILANO
Eurolabel, in collaboration with Advision and Luxoro, realized the labels for two fragrance lines, Stile and Decor, each featuring six variants corresponding to different olfactory families. By selecting a self-adhesive substrate with a substantial material texture and a weight of 130 g/m²—white for the Stile line and black paste for the Decor line—the team was able to utilize hinderer + mühlich clichés for debossing, creating patterns with a strong tactile presence. The debossed labels of the Stile line showcase the fragrance name hot-stamped with LUXOR® 1081442N Rusty Earth. Thanks to a unique die-cut, they frame a center where the Brand's identity is expressed: in the Stile line, the CULTI MILANO logo is stamped on the same Rusty Earth leaf from Luxoro. On the other hand, the Decor line features the Brand name screen-printed in white on the frame, while the central part of the label is digitally printed in 6 different variations using four-color process, providing a personalized product for CULTI MILANO's top-tier customers through the use of variable data.
The invisible ink reveals hidden elements on the labels OLTRE
OLTRE is the result of the combination of a multitude of digital technologies that make each label unique, coupled with a communication project aimed at intriguing through the stories of 9 visionaries and their brilliant insights. OLTRE is the concept that drove Eurolabel and Durante Associati to experiment with printing ideas and techniques. The observer can learn about the stories and be inspired through a QR-CODE placed on the bottle collars. Silver Ink has been used on the OLTRE label to highlight two elements: the digital experience that can be lived through the NFC tag and its uniqueness derived from the variable numbering of each individual bottle. Thanks to the use of HP Indigo's Collage and Mosaic software, each label has become a unique piece while maintaining the same graphic identity. Collage and Mosaic allow defining the "fixed" elements of the graphics and the "variable" ones on which the software will apply new and surprising effects. Collage software was instructed with the variable element (eagle) and created infinite random combinations, producing unique designs. With the Mosaic effect, starting from a single pattern, the Mosaic algorithm generated endless variations. The labels present different backgrounds reminiscent of various moments of the day (dawn, morning, twilight, sunset), making each bottle unique. Invisible Ink on the OLTRE label was used to complete the George Bernard Shaw quote and reveal the image of an airplane, superimposed on that of the eagle. The invisible ink encourages the observer to unscrew the lamp-cap and discover the hidden messages of OLTRE, thus eliminating the distance between the user and the bottle.
PEOPLE INCLUDED: the inclusive label
The People Included project aims to create packaging without barriers, accessible to all. A barrier-free label holds both social and economic value, representing a message of inclusion through which every brand can communicate its commitment to consumers and enhance its reputation in the market. Through the People Included project, Eurolabel leverages its expertise to guide brands in achieving DE&I (diversity, equity, inclusion) goals, extending to inclusive packaging. Eurolabel's inclusive label comprises both a physical and a digital component and features specific characteristics: the colors used allow clear reading of texts for visually impaired individuals; dyslexia-friendly fonts are employed; Braille communicates the packaging contents to blind individuals; an RFID tag provides access to the digital version of the label; the QR code initiates the automatic playback of audio-video-textual content developed with the assistance of artificial intelligence, enabling individuals to read and/or listen to the content based on their preferences.
Naturally Compostable Labels
Free from plastic and rich in natural raw materials. This is the perfect formula for the sustainable beauty of Eurolabel and Toly, who have created a compostable label to be disposed of in the organic fraction along with the rest of the packaging. Eurolabel's label, combined with the eco-friendly material PaperFoam®, exclusively distributed by Toly for beauty products, ensures 100% recyclability and compostability, weighing 40% less than traditional packaging. The label has been made with an adhesive certified OK COMPOST, thus conforming to the requirements of the European Packaging Directive 94/62/EC and EN 13432. The label's front is FSC certified, guaranteeing its origin from a responsible supply chain, respecting the environment and workers' rights. In addition to being sustainable, it is also customizable in colors and shapes.
Customized labels
For Dynamo The Good Company's iconic Jasper and Arches pieces, Eurolabel has created polyester labels using Drop on Demand inkjet technology. These labels, meticulously applied inside the garments, detail the features of the items. Thanks to the inclusion of NFC tags developed by TecnoTag, they enable the unique identification of each garment and interaction between the brand and the end customer.
SEA FREE: Il Manifesto Di Inclusione E Libertà Di Dispenser Con Eurolabel
SEA FREE non è solo un packaging, è un manifesto di inclusione e libertà che celebra la bellezza della diversità. Visita lo stand EUROLABEL B106 B108 a Packaging Preiere ed esploriamo insieme questo straordinario esempio di design innovativo e inclusivo.
Il Viaggio Sensoriale Di Purgatorio: Un Packaging Dal Design Unico E Inclusivo
Esplora il mondo senza tempo di PURGATORIO, un packaging ispirato al capolavoro di Dante, la Divina Commedia. PURGATORIO trasporta chiunque lo tenga tra le mani in un viaggio dalla tenebrosa oscurità dell’inferno, attraverso il purgatorio, fino alle lucidissime stelle del paradiso.
L'etichetta inclusiva UNBOUNDED AFFINITY by 63 DE-SIGN
4 labels minimal che giocano con i colori e danno maggiore rilievo alle particolarità delle forme del vetro e ai semi dei fiori contenuti nell’epicure della boccetta. Colori brillanti su fondo nero con un uso attento del giallo per aiutare la visione agli ipovedenti abbinati a fragranze unisex per non sottolineare l’appartenenza ad un genere e l’uso di NFC per avere sempre un dialogo con il consumatore attraverso un linguaggio inclusivo: il contenuto può essere letto o ascoltato, per non escludere nessuno.