AVERY DENNISON
About us
Avery Dennison is a materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. Our expertise and global scale enable us to deliver innovative, sustainable, and intelligent solutions to customers all over the world. Avery Dennison empowers consumer-focused brands to elevate their sustainability credentials and reduce the environmental impact of their packaging. The Fasson® labeling portfolio by Avery Dennison spans a range of luxury and contemporary self-adhesive papers and films that capture the brand’s essence and stir the consumer’s senses. Enhance the shelf appeal of high-end products such as wine and spirits, craft beverages, gourmet food, beauty creams, and more.
Products & services
Elements and Once Upon A Time
We are thrilled to showcase two displays at our booth, with an exclusive preview below: Elements - We will demonstrate six packaging prototypes inspired by various environmental issues and illustrate how luxury brands can pair labels with digital triggers, such as NFC tags, to bridge the physical and digital worlds. Once Upon A Time - Through seven packaging prototypes inspired by fairytales (with a twist), we encourage brands to rethink how they communicate with consumers through design. Each prototype's fairytale is turned upside down by being paired with a social sustainability issue—think Rapunzel and anti-ageism. Ultimately, we will demonstrate how luxury brands can integrate digital triggers like NFC tags into their labels to raise awareness of issues surrounding social sustainability and the environment. Come visit our booth to be inspired and find out more!
Fasson® rMartelé Black FSC®
A black core tinted, uncoated, matt paper with 100% recycled pulp (50% PCW and 50% PIW). It features a distinctive "hammered" tactile embossed finish. It matches our current portfolio's non-recycled Martelé Black, allowing for seamless integration into existing brand lines. It eliminates the problem of black ink bleeding in ice buckets and, being pulp-colored, ensures a sophisticated and clean appearance by avoiding the unpleasant issue of the label's white edge and backside. Weight: 90 g/m² Caliper: 120 µm
Fasson® rMartelé Blanc FSC®
A white, uncoated, matt paper with 100% recycled pulp (50% PCW and 50% PIW). Its iconic ‘hammered’ tactile embossed finish matches the non-recycled Martele Blanc in Averey Dennison’s current portfolio allowing for effortless integration for existing lines of wine and other high-end products. Additionally, it offers excellent printability with all the standard print methods and embellishing techniques. It will be available later this year.
Fasson® Hemp Paper 50PCT FSC®
A 50% hemp fibers, white uncoated, matt paper. It features wet strength, fungicidal treatments and good wet opacity. It offers a sustainable alternative to traditional wood-pulp based papers as it utilizes 50% hemp fibers that are sourced regionally from France and Germany and can be harvested up to 7 times annually. Thanks to its high-grammage, it’s perfect for refined labeling design featuring embossed or debossed details.
Fasson® rPaper Black FSC®
A full black, core tinted, uncoated matt paper with 100% recycled pulp (50% PCW and 50% PIW). It is designed to provide a visually striking label for various applications. Its black color ensures a seamless and premium look, avoiding white edges or revealing whiteness from the back of transparent containers. This paper eliminates bleeding problems in ice buckets and offers excellent printability and embellishment compatibility.
Fasson® rNoble Blanc FSC®
A white, uncoated wood-free paper made of 100% recycled fibers. Paper has a matt texture and a felt marked finish. Features wet strength and fungicidal treatment.
Fasson® rSable Blanc FSC®
A white, uncoated wood-free paper made of 100% recycled fibers. Paper has a matt and smooth texture. Features wet strength treatment, fungicidal treatment, and a good wet opacity.
Neck Label Fasson® Paper Watermark 90 FSC
An uncoated paper made from wood-free and synthetic fibers. Using blind embossing and debossing creates a unique watermark effect. Avery Dennison's adhesive technologies provide an optimal solution for the issue of neck label detachment while enabling brands to create a seamless, coordinated product image. Moreover, using the same material for front and neck labels facilitates more streamlined and cost-effective manufacturing processes.
Neck Label Fasson® rNoble Blanc FSC®
An uncoated wood-free paper made of 100% recycled pulp. It has a matt texture and features wet strength and fungicidal treatment. Avery Dennison's adhesive technologies provide an optimal solution for the issue of neck label detachment while enabling brands to create a seamless, coordinated product image. Moreover, using the same material for front and neck labels facilitates more streamlined and cost-effective manufacturing processes.
Neck Label Fasson® High Gloss Wine FSC
A cast-coated, mirror-finished material made from FSC® certified pulp that features wet strength treatment. Avery Dennison's adhesive technologies provide an optimal solution for the issue of neck label detachment while enabling brands to create a seamless, coordinated product image. Moreover, using the same material for front and neck labels facilitates more streamlined and cost-effective manufacturing processes.
Neck Label Fasson® rSable Blanc FSC®
An uncoated wood-free paper made of 100% recycled pulp. It also features wet strength treatment, fungicidal treatment, and good wet opacity. Avery Dennison's adhesive technologies provide an optimal solution for the issue of neck label detachment while enabling brands to create a seamless, coordinated product image. Moreover, using the same material for front and neck labels facilitates more streamlined and cost-effective manufacturing processes.
Neck Label Fasson® Frozen Quartz FSC®
A pearlescent coated material with a smooth finish made from FSC® certified pulp. It features wet strength and fungicidal treatments. Avery Dennison's adhesive technologies provide an optimal solution for the issue of neck label detachment while enabling brands to create a seamless, coordinated product image. Moreover, using the same material for front and neck labels facilitates more streamlined and cost-effective manufacturing processes.
Premium Labeling Materials Swatchbook 2025
Luxury, performance and sustainability. These are the demands driving today’s most creative packaging designs. To meet this need, we’re excited to introduce the newest edition of our Premium Labeling Materials swatchbook: a curated collection of high-performance, tactile materials designed to help you create labels that not only look incredible but also perform under most conditions. Our new swatchbook brings together an expanded selection of materials, offering a combination of luxury and functionality. Whether you’re designing for wine, spirits, beauty, gourmet food or craft beverages, it’s a resource that is here to inspire creativity while addressing the most complex packaging challenges.
Fasson® Limestone FSC®
An ivory uncoated printing paper with a special embossed finish. Made from FSC® certified paper.
Fasson® Lin Fiber FSC®
A white, uncoated woodfree printing paper made from 50% flax fiber with a fine felt marked finish. Made from FSC® certified paper. Features wet strength treatment and fungicidal treatment.
Fasson® rCrush Barley FSC®
An uncoated, matt, smooth and wood-free printing paper. Made from 15% by-product from barley processing, such as from the production of beer and whiskey. The remaining paper contains 40% post-consumer recycled fibers and 45% virgin wood pulp. Features wet strength treatment.
Fasson® Artisan Rustique™ FSC®
A white with a slighly creamy shade, uncoated matt wood-free paper with a felt-marked finish and a tactile hand-made look and feel. Made from FSC® certified paper. Features wet strength and fungicidal treatments.
Fasson® Cotton Extra White
A bright white, uncoated matt wood-free printing paper made from 100% cotton. Made with a unique velvet finish appearance for high cotton tactility. Features wet strength and fungicidal treatments.