
Auroflex Srl
About us
Auroflex is a company specialized in the art of printing self-adhesive labels.
For over fifty years, it has been creating luxury labels for prestigious brands
throughout Italy, giving uniqueness and memorability to products in the
food, beverage, wine, spirits, home and personal care sectors.
With its advanced technologies, Auroflex helps companies to differentiate
themselves, transforming labels into tailor-made garments, where shape,
color and pure beauty become the essence of a product’s success.
Products & services

Rotta segreta
Rotta Segreta translates elegance into a composition shaped by materiality, light and relief. Crafted on a cotton paper stock with a rustic texture, the label conveys a refined authenticity that dialogues with the luminous presence of hot-foil stamping and the tactile richness of screen printing. Multi-level embossing shapes the surface with depth and delicacy, guiding the design through a sophisticated interplay of volume and shadow. At the centre, the die-cut detail becomes an unexpected and distinctive feature, lightening the composition while adding a mark of carefully considered originality. A harmonious, sensory whole that enhances the bottle with grace, character and preciousness.

Sicula gin
For the limited edition of Siculà Gin, the label interprets the complexity of the spirit through a richly expressive visual and tactile language. Printed on Tintoretto Gesso paper, it conveys its artisanal soul through a rustic, authentic texture. The laminated double layer gives structure and thickness, while black and silver foils light up the surface with deep, magnetic reflections. Embossing, debossing, micro- and nano-embossing finally weave a sophisticated texture that fully reveals itself in dialogue with light and touch.

Rhichard
For Richard Whisky, the label expresses a bold, contemporary elegance through the meeting of light and tactility. Crafted on a clean, compact stock, it finds in hot-foil stamping a luminous and distinctive accent, able to enhance the details with warm, refined reflections. Soft-touch lamination adds a velvety, enveloping feel, making the surface pleasing both to the eye and to the touch. An essential balance between visual prestige and materiality, dressing the bottle with restraint, character and value.

Papavero Rosso
For Papavero Rosso, the label expresses its elegance through a language of light, delicacy and relief. Printed on a rustic paper stock, it finds in Lumafin Clear a subtle yet precious presence, able to illuminate the surface with discreet, sophisticated reflections. Foil and embossing accompany the design with restraint, shaping a delicate visual texture to be appreciated in the details and perceived through touch. An essential and refined balance that enhances the bottle with contemporary grace.

Nauka
For Nauka, the label translates the spirit of exploration into a visual narrative suspended between sky and sea. Printed on a rustic paper stock, it combines hot-foil stamping and embossing in a balance of light and materiality. By day, the foils illuminate the starry sky with changing reflections; by night, fluorescent varnish reveals new constellations and the luminous trail of the Milky Way, adding an unexpected dimension to the bottle. A surprising detail completes the project: a ship hidden on the reverse of the label, visible through the gin itself like a small sign of adventure to be discovered slowly.

Olio Mirè
For Olio Mirè, the label embodies elegance in its most essential form. Printed on a tactile paper stock, it combines gold hot-foil stamping with texture in a refined, luminous visual language. The golden geometries light up the surface with a precious yet restrained brilliance, while the texture enhances its tactile presence, turning the decoration into a detail to be both admired and touched. A clean, sophisticated whole that enhances the bottle with harmony, purity and value.

Joyce
For Joyce, the label lights up the bottle with a bright and vibrant visual language. Gold paper stock and gold hot-foil stamping amplify the reflections on the surface, evoking a warm, sunlit and enveloping imagery. A brilliant, striking whole that enhances the liqueur with energy, recognisability and character.

Gagliardetta
For Gagliardetta, every detail of the label pays tribute to the winery’s heritage and prestige. Screen printing on the wine name enhances its tactile presence, bringing depth and character to the design. On the commemorative seal, micro-embossing and raised details celebrate 150 years of the winery’s history through a delicate interplay of light and texture, inviting both the eye and the touch.

Cheers
For Cheers, the label expresses the project’s natural authenticity through a rustic paper stock made unique by the inclusion of recycled cocoa shells. Its subtle tonal variations and tiny imperfections become part of its beauty, like living traces of a sincere, one-of-a-kind material. Embossing adds rhythm and depth to the surface, while screen printing and fluorescent Pantone accents energise the design with vibrant, contemporary notes. An original balance between tactile soul and visual strength, dressing the bottle with character and personality.

Ala
Printed on a rustic paper stock, the label combines the luminous allure of bronze hot-foil stamping with the delicate three-dimensionality of embossing. An elegant interplay of refined details that enhances the bottle with grace and character.

Êra Passito
In the elegant attire of Êra Passito, the label gracefully embraces the bottle’s soft contours. Born from the union of natural paper and cotton paper infused with Ukrainian violets, this prestigious luxury label is a harmonious blend of textures—a play of lights to be felt, touched, and savored with the eyes.

Insuperlabel Tokay Creative Studios
Tokay Creative Studios’ project highlights the eco-sustainability of KIKO Milano products through an illustrative label that celebrates nature and inclusivity. The illustration depicts unconventional beauties with soft shapes, flowers, and leaves. These figures are immersed in an atmosphere of elegance and charm, their gentle, natural features delicately intertwined with the surrounding vegetation. The leaves, in refined green hues, form an evocative frame around the protagonists, creating a lively contrast with their luminous skin. The characters wear the brand's makeup, featuring best-selling products such as nail polishes and lipsticks in shades of red, showcasing the versatility and timeless beauty of KIKO Milano cosmetics. The leaves near the illustrated characters’ hair and face contours create a visual connection between the essence of nature and the art of makeup. This visual composition evokes a sense of freshness and innovation, highlighting the harmony between the brand and nature. Every aspect of this label celebrates diversity, inclusivity, and the extraordinary beauty emerging from the harmonious fusion of landscape, human figures, and individuality. This perspective is further enhanced by variable-data printing technology, which changes the colors of the characters' clothing with each print run, lending even greater uniqueness to every label.

Ionico Gin
The Ionico Gin Marino label, printed on transparent material, wraps the bottle in stylized waves of vibrant hues and metallic details, creating an effect of movement and depth. The transparency enhances the elegance of the design, evoking the marine essence and purity of the gin

Spumante Audarya
Inspired by the Sardinian legend of Ulysses’ mermaids, the label celebrates the joyful and carefree nature of sparkling wine through a visual narrative featuring Audarya, a mermaid who is half-woman and half-marine creature, whose graceful octopus tentacles form an elegant dress. In this dreamlike, mythological scenario, a subtle texture created with transparent, iridescent foil evokes the scales of a fish, illuminating the upper part of the label. Meanwhile, at the bottom, a pattern of ocean waves printed with blue thermochromic ink appears, embracing the mermaid only when the sparkling wine reaches a temperature of -12°C. Thus, the product connects us intimately with the nature of its territory, expressed through eco-sustainable materials: Fedrigoni paper and Lumafin® eco-friendly foils, in a design that seamlessly blends heritage with contemporary style.

Bufalo Gin
From the union of HP Indigo technologies and the essence of Bufalo Gin, a special edition is born—where the physical and digital worlds converge, creating a multisensory journey through Agro Pontino, the birthplace that inspires the story, personality, and soul of the brand.

Rosso Amaro
The Rosso Amaro label tells the story of this exquisite artisan liqueur, produced through the slow maceration of 32 medicinal plants and natural aromatic herbs infused into a base of Nero d’Avola wine. Enriched by a luxurious red velvet paper, the label is adorned with gold foil detailing, highlighting the elegance and authentic essence of the product.

Olià
The Olià label stands out for its distinctive drop-shaped design and delicate pink hue—features that lend a sophisticated charm to the overall look. Gold foil, applied through both hot stamping and foil embossing, adds brightness and luxury, making the label visually captivating and ideal for showcasing the premium quality of extra virgin olive oil.

Sharq
Can a label transport you into the breath of a Scirocco breeze? When printing embraces the narrative of design, anything is possible—just as in Sharq Gin, where intricate perforations on Pure Cotton paper echo the wind's sinuous flow that inspired the project. Within this free-flowing movement, the interplay of embossing and hot silver foil casts shimmering reflections among fragments of imagery generated by artificial intelligence. Sharq transcends the conceptual boundaries of a label, becoming one with nature itself.

Genesi
The Genesi Pellegrino label is printed on rustic paper, enhanced by a single foil detail in the droplet. This metallic accent guides the eye along the list of names and dates, creating a visual journey that celebrates the history encapsulated within each bottle.

Insuperlabel D'Aroma Studio

Insuperlabel Massimiliano Indelicato
This project draws inspiration from the city of Milan—the birthplace of the brand—an ever-evolving place known for its forward-thinking spirit, mirroring the attitude of KIKO Milano itself. In capturing this connection, Massimiliano Indelicato describes being struck by the beauty of Art Nouveau windows. Those small, colored glass panes, shimmering as they catch the light, became his source of inspiration, leading him to recreate this luminous effect on his label. The window—symbolically opening onto something new—evokes the excitement of unboxing. Meanwhile, the interplay of colors across the surface subtly recalls the iris of an eye, the defining element of a gaze. This chromatic versatility imparts a luminous and vibrant appearance to the packaging. At the bottom of the label, the infinity symbol takes shape through the phrase, “Learn about our commitment to a sustainable future”, clearly referencing the circular approach to sustainability. Finally, enriching this project further is the variable-data printing technique, which applies color variations to certain CMYK elements on each label, rendering every label uniquely distinct.