Discover EasyGo

With Easyfairs you will boost your reach, exposure and ROI thanks to advanced digital marketing technology.

EasyGo

EasyGo is a package of digital services technologically advanced that includes a variety of features.

 With EasyGo you can:

  • Get maximum online visibility before the event and throughout the year
  • Increase the number of contacts with customers and prospects during the event
  • Easily manage post event follow-up

How? In 3 simple steps: 

  1. By creating your own up-to-date, content-rich online corporate profile
  2. Displaying in plain sight the Smart Badge reader provided by the Organization
  3. Downloading the list of contacts generated during the event

EasyGo uses innovative digital technologies to offer you exclusive benefits.

Discover how your Smart Badge works, all the advantages for exhibitors and how to receive instant messages when your invitees arrive.

How does your Smart Badge work?

  1. Each exhibitor receives a Smart Badge reader and sticker to place on their stand.
  2. The Smart Badge reader is a wireless sensor that delivers the digital product and company information you uploaded to My Easyfairs.
  3. Each visitor receives a Smart Badge.
  4. When visitors touch the reader with their badge, they collect all the information about your company from your profile. This information will be sent to them in a visit summary email at the end of day.
  5. In return, you get the visitor data of everyone who touched your reader with their Smart Badge. You will receive the list at the end of the event by email.

Discover the best stand package for your needs.

EasyGo is a service package based on the latest developments in digital marketing technology. It is part of the standard Easyfairs offer but you can choose one of three packages that best meets your objectives. FOR MORE INFORMATION, GET IN TOUCH WITH YOUR EASYFAIRS SALES REPRESENTATIVE.

Go Leads

Maximize lead generation and deepen customer relationship.
  • Display your company profile online (description, products, news & jobs.
  • Apply for inclusion in the Innovations Gallery.
  • Invite customers and prospects.
  • Promote your products, paper-free via Smart Badge technology. (1 reader included)
  • Get details of visitors who touched your reader with their Smart Badge.
  • Capture and qualify leads with ease (unlimited licences).
  • Receive real-time SMS alerts when your guests check in.
-1 Smart Badge Reader included -Unlimited licences

Go Plus

Maximise lead generation and enhance online visibility.
  • Display your company profile online (description, products, news & jobs.
  • Apply for inclusion in the Innovations Gallery.
  • Invite customers and prospects.
  • Promote your products, paper-free via Smart Badge technology. (2 readers included)
  • Get details of visitors who touched your reader with their Smart Badge.
  • Capture and qualify leads with ease (unlimited licences).
  • Receive real-time SMS alerts when your guests check in.
Display your logo on the exhibitor list
  • 2 Smart Badge Readers included
  • Unlimited licenses

Go Premium

Maximise lead generation and enhance online visibility.
  • Display your company profile online (description, products, news & jobs.
  • Apply for inclusion in the Innovations Gallery.
  • Invite customers and prospects.
  • Promote your products, paper-free via Smart Badge technology. (3 readers included)
  • Get details of visitors who touched your reader with their Smart Badge.
  • Capture and qualify leads with ease (unlimited licences).
  • Receive real-time SMS alerts when your guests check in.
Display your logo on the exhibitor list
Attract attention when visitors register.
  • 3 Smart Badge Readers included
  • Unlimited licenses

What do I need to do before the event?

Before the event
Ensure your profile on your My Easyfairs account is fully updated, with your company profile, product information, news.
During the event
  1. Pick up your ready-to-use Smart Badge reader on the build-up day.
  2. Determine the best spot to place the Smart Badge reader: it should be easy for your visitors to access (very visible, neither too high nor too low, reachable from outside your booth).
  3. Apply the Smart Badge reader with the sticker onto the wall or counter where you’d like to place it.
  4. Remove the backing from the adhesive pad on the back of the reader and attach it to the green sticker. You are welcome to use your own removable adhesive.
  5. Encourage visitors to scan their badge on the reader when they visit your stand; the light will glow green when a successful touch is made. There is no need to charge the reader throughout the event.
  6. Return the reader at the end of the last day of the event.

Contact us

Emanuela Danzi

Sales Manager – Italy Region
+39 334 3964105

Francesca Finamore

Sales Manager – Italy Region
+39 331 6285857

Federico Dellafiore

Packaging Première International Sales
+44 (0)20 3196 4436

Jennifer Burley

Commercial Director
+44 (0)20 3196 4433

Edwige Ferrao

Packaging Première Sales
+44 (0)20 3196 4435

Lucile Georgeault

PCD Sales Manager