Packaging Première & PCD Milan 2025: when imagination becomes a sensory experience

To complete the immersive experience, students of the Italian Perfumery Institute – a higher education school dedicated to the study of perfume and olfactory culture – in collaboration with Integra Fragrances – an Italian excellence specialized in the development of scent identities for brands and their diffusion in environments through innovative technology – have created three bespoke scent paths. Inspired by the artistic concept, the fragrances evoke a futuristic garden, where beauty blooms in flowers, fruits, and plants. The floral fragrance evokes an ancient, legendary oasis, with notes of orange blossom, peach, jasmine, tuberose, and ylang-ylang. The fruity fragrance, instead, recalls the scent of ripe peach—sweet and creamy. Finally, the green fragrance transports you to an esoteric place: a secret garden filled with mint, basil, sage, green tea, and lettuce.