When design, texture, and light turn the box into an experience.
The project originated from the client’s need for a shipping box suitable for e-commerce, without sacrificing aesthetics or the wow factor. The box is a double-wall E-flute case: one side features silver-laminated cardboard with a hybrid print, where a white background covers everything except the small lake, allowing the lamination’s silver to shine through; the other side is made of white-on-white cardboard with classic offset printing.
On the various details, special screen printing was used to recreate the materials of the set design in a tactile way: brick effect, stone effect, grass effect, and stone effect, transforming the packaging into a sensory experience. To complete the scene, we recreated the illuminated sign, which is essentially a paperboard case made with black pulp cardboard and a two-color screen-printed opaline insert, housing a circuit connected to five flashing LEDs.
Eurobox’s project was selected by the jury for the Design category and will be showcased in the dedicated Avant-Garde area at Packaging Première 2026.
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