Innovation and future: discover the not-to-be-missed conferences

April 10, 2025

During Packaging Première & PCD Milan, scheduled from 13 to 15 May 2025, visitors will have the opportunity to assist to a comprehensive programme of conferences and debates dedicated to the industry’s latest trends and innovations. Experts, designers and business leaders will share their knowledge to offer an in-depth look at the new challenges and opportunities of the packaging of the future.

“Packaging Première & PCD Milan is not just an exhibition of excellence, but a moment of knowledge and discussion. The programme of conferences and debates is an important part of the event. We wanted to create a schedule which not only anticipates the packaging trends of the future, but also inspires and engages through the contribution of renowned speakers and strategic topics. We consider discussion and dialogue essential for the growth of the sector,” says Lara Castagna, Head of Event Packaging Première & PCD Milan

Main topics of the conferences:

Sustainability and innovative materials: the evolution of packaging and communication strategies to convey authenticity and value to the end consumer.

Design and branding: the role of packaging in enhancing the consumer experience and in the retail environment, balancing tradition, innovation and cultural identity

SUSTAINABILITY

Influential speakers and conferences not to be missed

Internationally renowned keynote speakers, professionals and industry experts will share successful case studies and effective strategies to face the challenges of the global market, including:

Alberto Lozano Aragonés and Laura Santiago of Suntory Global who will speak about sustainability in the spirits sector
Pablo Diez (Zamora Company) who will talk about what’s beyond the pack and the concept of premiumness
Patrizia Caldera (Framesi) and Andreas Wilhelm (PERFUME. SUCKS) who will explain how to challenge conventions and communicate sustainability to the end user
Anna Toppino (Xerjoff) who will analyse the strategies and trends of packaging design for retail
Niingjing Zhang (Lancôme) who will present a special project created by the artist Huda Al Nuaimi on the occasion of Ramadan 2025. The collaboration with the artist becomes a cultural mediation and shapes the packaging experience
Filippo Sorcinelli, founder of the eponymous fragrance brand, who will talk about the complex challenge of niche fragrance design when interfacing with industrial production

All lectures taking place on the Main Stage will have simultaneous translation (Italian <> English).

Debates on the Ring Stage

In addition to the Main Stage, the Ring Stage, a conference room that will be transformed into a real ‘ring’ for debates on the hot topics of the moment, will be set up with speakers. Each day will be dedicated to one of the three pillars of Avant-Garde, the Packaging Première initiative aimed at redefining the concept of packaging design: sustainability (13 May), innovative materials (14 May) and design (15 May).

Among the topics covered: sustainability as a false myth, the challenge of vegan, the separability of materials and recycling, the value of the Italian luxury packaging market, digital printing and finishing versus offset printing, artificial intelligence and wine in a can

Contest and awards

On the occasion of Packaging Première & PCD Milan, the graphic design contest for the best EVO oil label named EVOilàbel – Label Design Contest, launched by Epson Italia in collaboration with Associazione Nazionale Donne dell’Olio and Nexidia, will announce its winner.

On Thursday 15 May at 11 a.m., The Avant-Garde Award Winners Ceremony will be held with Alejandra Rubio (GUESS Europe) and other members of the jury to award the winners of this initiative celebrating innovation and creativity: Bartoli with Infinity RePROJECT® for the sustainability category, IDP Direct with Winged Bag for the design category, Raiku Packaging with 100% natural packaging material for the innovative materials category, and Mara Paper Lab & Grifal Group with TissuePack as special mention for the same category

The Design Hub powered by Avery Dennison

Following the success of the first edition in 2024, the Design Hub returns to Packaging Première & PCD Milan. This artistic gallery enhances the spirit of collaboration between branding and packaging design agencies, showcasing some of their best technical and artistic creations. The aim is to enhance design as a narrative tool, able of expressing the uniqueness of each brand with elegance and innovation.

There’s no need to book your spot to attend conferences.

DISCOVER THE TALKS AGENDA

Source: Fast Company

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Innovation and future: discover the not-to-be-missed conferences at Packaging Première & PCD Milan

Main topics of the conferences:

SUSTAINABILITY

Influential speakers and conferences not to be missed

Debates on the Ring Stage

Contest and awards

The Design Hub powered by Avery Dennison

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