Avant-Garde Award 2026 Jury Member – Design Category
Senior Packaging & Windows Designer at Xerjoff
I have been working in graphic design for over 30 years, many of which have been dedicated to packaging in leading companies in the sector. I tackle professional challenges with enthusiasm and tenacity, seeking innovative solutions, and I believe that my past as an athlete has played a decisive role in this. Now it is packaging, in particular, that represents the challenge: creating something that lasts over time, communicating to consumers those brand values that they can identify with, with an eye towards sustainability.