James Cropper nomina Richard Bracewall Managing Director per le carte creative e il packaging di lusso

Renowned for its tailor-made expertise in colour, unique sustainable fibre technology and disruptive packaging solutions, Richard will be driving the strategic growth for the Paper Products division. Bringing together the Group’s established Speciality Paper business with Colourform, the award-winning moulded pulp innovation.   

Richard has most recently served as the Business Transformation Lead for Speciality Paper, where he has been instrumental in repositioning the organisation to ensure long-term differentiation and market competitiveness.   

Richard brings a wealth of experience from both within and outside the organisation, having held senior leadership positions at Shell before joining James Cropper as Marketing Director for the Speciality Paper Business in 2017. With a proven track record of driving business growth and transformation, Richard’s expertise will be vital in furthering the company’s success. 

James Cropper Chief Executive Officer, Steve Adams expressed his enthusiasm about Richard’s appointment, stating: “We are thrilled to welcome Richard Bracewell as our new Managing Director for Paper Products.  His leadership, expertise, and deep understanding of our business will undoubtedly drive us towards greater achievements.” 

Richard will continue to lead the ongoing business transformation programme and ensure its seamless integration into the company’s day-to-day operations.