19-21 May 2026 | Allianz MiCo, Milan

WHAT'S NEXT IN LUXURY PACKAGING?

ACCESS YOUR FREE RESOURCES

The decadent taste of luxury

Telling a fragrance's story through packaging

Every creation begins with an intuition becoming sensory experience
FREE DOWNLOAD

(BEAUTIFUL) IDEAS MOVE MARKETS

PAPER AS TOOL FOR STORYTELLING

In packaging, paper is more than just a material – it’s the first tool for storytelling.
FREE DOWNLOAD

Beyond the label: how the Digital Product Passport is changing brand storytelling

THE DIGITAL PRODUCT PASSPORT CHANGES THE WAY PRODUCTS ARE TOLD

Discover how the market is moving beyond labels
FREE DOWNLOAD

packaging première

The go-to hub for the luxury packaging community

Packaging Première is where the art of packaging comes to life.
Here, craftsmanship meets technology, ideas turn into collaborations, and every detail sparks new possibilities. It’s more than an event: it’s the meeting point for the luxury packaging community — a place where designers, brands, and creatives inspire one another and shape the future of the industry together.

If luxury packaging is your world, this is the place for you: a space to explore materials, visions, and projects that are already defining the next trends, one package at a time.
Innovation starts here. Be part of it.

19 – 21 May 2026 | Allianz MiCo, Milan

WHY VISIT PACKAGING PREMIèRE

Meet the people shaping the future of packaging.

300+ selected EXHIBITORS

Step into a world where craftsmanship, technology and creativity shape emotion.
DISCOVER MORE

WHERE IDEAS BECOME COLLABORATIONS TO CREATE ICONIC PACKAGING

Enter the Design Hub

Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.
DISCOVER MORE

Meet the minds and stories shaping exceptional packaging.

CONFERENCES and debates

Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
DISCOVER MORE

Step into a World of Art and Creativity

Art Gallery

Every year something new: new artists, new artworks to inspire your projects.
DISCOVER MORE

Discover packaging avant-garde

Avant-Garde AWARD

The contest rewarding the year’s most innovative packaging projects and materials.
DISCOVER MORE

Join the luxury packaging community

Join the community

If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.

TOP SPEAKERS 2025

Niingjing Zhang

International Project Manager

Lancôme

Alberto Lozano Aragonés

Sourcing Senior Manager, Spain Operations

Suntory Global

Anna Toppino

Designer

Xerjoff

Alejandra Rubio

Graphic Design Manager

GUESS Europe

Filippo Sorcinelli

Founder

Filippo Sorcinelli Brand

Andreas Wilhelm

Founder

PERFUME.SUCKS

exhibitors
0 +
visitors
0 +
conferenze
0 +

WHY VISIT?

Packaging Première is more than just a packaging event — it’s a community

300 + EXHIBITORS

300+ EXHIBITORS

Meet the top suppliers of high-end packaging and find the perfect partner for your projects
DISCOVER MORE

Art Gallery

Art Gallery

Each year, a new artistic project celebrates the bond between art, design, and packaging
DISCOVER MORE

Avant-Garde

Avant-Garde

The contest rewarding the year’s most innovative packaging projects and materials.
DISCOVER MORE

Design Hub

Design Hub

Meet some of the best packaging design and branding agencies at the Design Hub.

Talks

Talks

Explore the latest trends in packaging, luxury, and beauty from top brands and experts
DISCOVER MORE

NETWORKING

NETWORKING

A unique opportunity to create strategic connections with industry leaders.

We look forward to seeing you!

19 – 21 May2026 | Allianz MiCo, Milan

Join the luxury packaging community

Online registration is mandatory. Entry is free of charge and reserved for industry professionals.

Opening days

Tuesday, 19 May 2026
Wednesday, 20 May 2026
Thursday, 21 May 2026

Where

Allianz MiCo – Milan
Hall 3
Entrance Gate 4

More information

Entry is free upon registration and reserved for industry professionals.

by Easyfairs_2018_text

© 2026 Easyfairs Group

Packaging Première

Welcome to the future of luxury packaging