19-21 May 2026 | Allianz MiCo, Milan

JOIN THE LUXURY PACKAGING COMMUNITY

PACKAGING PREMIèRE 2026

Where craftsmanship meets innovation to shape the future of packaging

Packaging Première is much more than just an event: it is the home of the luxury packaging community — an exclusive space where designers, brands and creatives inspire one another and shape the future of the industry together. If luxury packaging is your world, this is the right place for you. Innovation starts here. Join us.

19 – 21 May 2026 | Allianz MiCo, Milan

Free entry. Online registration is MANDATORY to attend. The event is reserved for professionals.

WHY VISIT PACKAGING PREMIèRE

meet the people shaping the future of packaging

300+ selected EXHIBITORS

Step into a world where craftsmanship, technology and creativity shape emotion.

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STEP INTO THE FUTURE OF PACKAGING

Explore the New Discovery Zone

The space dedicated to start-ups, where you can preview new projects, materials and technologies that are revolutionizing the industry.

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MEET THE MINDS AND STORIES SHAPING EXCEPTIONAL PACKAGING

CONFERENCES AND DEBATES

Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts

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STEP INTO A WORLD OF ART AND CREATIVITY

Art Gallery

Every year something new: new artists, new artworks to inspire your projects.

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JOIN THE LUXURY PACKAGING COMMUNITY

JOIN THE COMMUNITY

If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.

DISCOVER PACKAGING AVANT-GARDE

Avant-Garde AWARD

The contest rewarding the year’s most innovative packaging projects and materials.

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ON PACKAGING PREMIèRE 2026 STAGE

full conference programme coming soon

Luca Casaura

Chief Marketing Officer

Bauli Group

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Massimiliano Ferrari

Graphic Packaging CoE (Center of Expertise)

Barilla

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Juan Campdera

General Manager

Aktiva | Creative Design Agency

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Gianluca Digrisolo

Senior Marketing Manager

Mack & Schuhle Italia

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Federica Cecchi

Architect, Wine Designer & Board Advisor Associazione Nazionale Le Donne del Vino

Federica Cecchi | architetto winedesigner

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Stefano Manili

Founder & CEO

Cosaporto

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Rubén Poves Picazo

Co-Founder & Creative Director

IRÜBI estudio creativo

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Discover the Talks

THE GO-TO HUB FOR THE LUXURY PACKAGING COMMUNITY

Packaging Première is the place where the art of packaging comes to life.

Here, craftsmanship meets technology, ideas turn into collaborations, and every detail helps create unique packaging experiences. If luxury packaging is your world, this is the right place for you: a space to explore materials, visions and projects that are already shaping the next trends, one package at a time.
Innovation starts here. Join us.

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MEET OUR ADVISORY BOARD

The Packaging Première Advisory Board is a community of industry professionals and leaders who support the event and contribute to its growth by sharing ideas, expertise, and cutting-edge projects.

Juan Mantilla

Head of Creative at KIKO Milano

Laura Ravetta

Head of Graphic Department at Bally

Marco Scatto

CEO at Plus4

Gabriele Lelli

Creative Director at L'Erbolario

Andrea Filippi

Graphic and Packaging Designer, AI Artist and Lecturer

Cinzia Coderin

Product Manager at Herita Marzotto Wine Estates