19-21 May 2026 | Allianz MiCo, Milan

JOIN THE LUXURY PACKAGING COMMUNITY

PACKAGING PREMIèRE 2026

Where craftsmanship meets innovation to shape the future of packaging

Packaging Première is much more than just an event: it is the home of the luxury packaging community — an exclusive space where designers, brands and creatives inspire one another and shape the future of the industry together. If luxury packaging is your world, this is the right place for you. Innovation starts here. Join us.

19 – 21 May 2026 | Allianz MiCo, Milan

Free entry. Online registration is MANDATORY to attend. The event is reserved for professionals.

THE GO-TO HUB FOR THE LUXURY PACKAGING COMMUNITY

Packaging Première is the place where the art of packaging comes to life.

Here, craftsmanship meets technology, ideas turn into collaborations, and every detail helps create unique packaging experiences. If luxury packaging is your world, this is the right place for you: a space to explore materials, visions and projects that are already shaping the next trends, one package at a time.
Innovation starts here. Join us.

WHY VISIT PACKAGING PREMIèRE

meet the people shaping the future of packaging

300+ selected EXHIBITORS

Step into a world where craftsmanship, technology and creativity shape emotion.

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WHERE IDEAS BECOME COLLABORATIONS TI CREATE ICONIC PACKAGING

STEP INTO THE Design Hub

Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.

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MEET THE MINDS AND STORIES SHAPING EXCEPTIONAL PACKAGING

CONFERENCES AND DEBATES

Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts

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STEP INTO A WORLD OF ART AND CREATIVITY

Art Gallery

Every year something new: new artists, new artworks to inspire your projects.

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DISCOVER PACKAGING AVANT-GARDE

Avant-Garde AWARD

The contest rewarding the year’s most innovative packaging projects and materials.

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JOIN THE LUXURY PACKAGING COMMUNITY

JOIN THE COMMUNITY

If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.

MEET OUR ADVISORY BOARD

The Packaging Première Advisory Board is a community of industry professionals and leaders who support the event and contribute to its growth by sharing ideas, expertise, and cutting-edge projects.

Matteo Mocchi

Business Development Director at Design bridge and partners

Sara Appiani

Purchasing Manager at L'Oréal

Filippo Bellini

Journalist

Federica Brumen

Sustainability, eco-design and corporate relations expert at Comieco

Alessandra Alessi

Communication Manager at Istituto Italiano Imballaggio

Silvia D'Alesio

Packaging Innovation Researcher