Entry is free upon registration and reserved for industry professionals.
WHAT'S NEXT IN LUXURY PACKAGING?
ACCESS YOUR FREE RESOURCES
The decadent taste of luxury
Telling a fragrance's story through packaging
Every creation begins with an intuition becoming sensory experience
FREE DOWNLOAD
(BEAUTIFUL) IDEAS MOVE MARKETS
PAPER AS TOOL FOR STORYTELLING
In packaging, paper is more than just a material – it’s the first tool for storytelling.
FREE DOWNLOAD
Beyond the label: how the Digital Product Passport is changing brand storytelling
THE DIGITAL PRODUCT PASSPORT CHANGES THE WAY PRODUCTS ARE TOLD
Discover how the market is moving beyond labels
FREE DOWNLOAD
packaging première
The go-to hub for the luxury packaging community
Packaging Première is where the art of packaging comes to life.
Here, craftsmanship meets technology, ideas turn into collaborations, and every detail sparks new possibilities. It’s more than an event: it’s the meeting point for the luxury packaging community — a place where designers, brands, and creatives inspire one another and shape the future of the industry together.
If luxury packaging is your world, this is the place for you: a space to explore materials, visions, and projects that are already defining the next trends, one package at a time.
Innovation starts here. Be part of it.
19 – 21 May 2026 | Allianz MiCo, Milan
WHY VISIT PACKAGING PREMIèRE
Meet the people shaping the future of packaging.
300+ selected EXHIBITORS
Step into a world where craftsmanship, technology and creativity shape emotion.
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STEP INTO THE FUTURE OF PACKAGING
Explore the New Discovery Zone
The space dedicated to start-ups, where you can preview new projects, materials and technologies that are revolutionizing the industry.
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Meet the minds and stories shaping exceptional packaging.
CONFERENCES and debates
Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
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Step into a World of Art and Creativity
Art Gallery
Every year something new: new artists, new artworks to inspire your projects.
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Discover packaging avant-garde
Avant-Garde AWARD
The contest rewarding the year’s most innovative packaging projects and materials.
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Join the luxury packaging community
Join the community
If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.
ON PACKAGING PREMIèRE 2026 STAGES
Full conference programme coming soon!
Federica Cecchi
Architect, Wine Designer & Board Advisor Associazione Nazionale Le Donne del Vino
Federica Cecchi | architetto winedesigner
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We look forward to seeing you!
19 – 21 May2026 | Allianz MiCo, Milan
Join the luxury packaging community
Online registration is mandatory. Entry is free of charge and reserved for industry professionals.
Opening days
Tuesday, 19 May 2026
Wednesday, 20 May 2026
Thursday, 21 May 2026
Where
Allianz MiCo – Milan
Hall 3
Entrance Gate 4
© 2026 Easyfairs Group
Packaging Première
Welcome to the future of luxury packaging