{"id":91690,"date":"2024-02-16T15:11:17","date_gmt":"2024-02-16T14:11:17","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=91690"},"modified":"2024-02-16T15:11:19","modified_gmt":"2024-02-16T14:11:19","slug":"ginnasium-il-neuromarketing-incontra-il-gin-design","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/ginnasium-il-neuromarketing-incontra-il-gin-design\/","title":{"rendered":"Ginnasium. Il neuromarketing incontra il gin design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91690\" class=\"elementor elementor-91690\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ginnasium. Il neuromarketing incontra il gin design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2024\/02\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Febbraio 16, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una palestra del packaging del gin, ma soprattutto il primo case study di neuromarketing del gin design.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f9c07 elementor-widget elementor-widget-text-editor\" data-id=\"d4f9c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 da questa idea che ha preso forma Ginnasium, un percorso che ha messo insieme UPM Raflatac, So.ve.mec, Luxoro, Vetroelite, Vinolok, T&amp;K e SenseCatch, specialisti delle carte, della stampa, delle nobilitazioni, delle bottiglie, delle chiusure e della ricerca di mercato e neuromarketing, e cinque studi di design da altrettante regioni italiane, per scoprire come creare un progetto di packaging del gin ad alta efficacia sulla scelta del consumatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ff9a elementor-widget elementor-widget-image\" data-id=\"c48ff9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732846.jpg\" class=\"attachment-large size-large wp-image-91655\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732846.jpg 890w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732846-300x135.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732846-768x345.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3951c22 elementor-widget elementor-widget-text-editor\" data-id=\"3951c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ec, perch\u00e9 quando si crea un packaging non basta che sia \u201cbello\u201d: l\u2019obiettivo di Ginnasium \u00e8 analizzare l\u2019uso e la combinazione degli elementi che compongono il design system di una bottiglia di gin: carte, tecniche di stampa, nobilitazioni, vetro e chiusure, per comprendere il loro effetto sulla risposta emotiva del consumatore. L\u2019assunto su cui si basa l\u2019intero studio \u00e8 la necessit\u00e0 di differenziarsi dai competitor attraverso il design, perch\u00e9 non essere visti equivale a non avviare il processo di considerazione e acquisto del prodotto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b2090 elementor-widget elementor-widget-text-editor\" data-id=\"58b2090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>Dieci progetti per cinque regioni<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba6871 elementor-widget elementor-widget-text-editor\" data-id=\"2ba6871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Progettare una bottiglia di un alcolico \u00e8, in un certo senso, una forma di mixology: l\u2019arte di dosare e mixare gli ingredienti a disposizione del designer cos\u00ec da creare un risultato unico, coinvolgente e al tempo stesso capace di esprimere il concept comunicativo. E se parliamo di gin, la scelta e il mix di botaniche fa la differenza ed \u00e8 legata al territorio di provenienza: per questo Ginnasium ha coinvolto cinque studi di design del centro-sud Italia per raccontare, attraverso due design ciascuno, la propria regione. A ciascuno studio \u00e8 stata messa a disposizione una bottiglia, delle chiusure in vetro personalizzabili, due tipi di carta e diverse tipologie di nobilitazioni, inchiostri e tecniche di stampa. Non un contest, ma un esercizio creativo cui hanno partecipato Idem Design (Puglia), Pi\u00f9 Bl\u00f9 Solutions (Lazio), Basile ADV \u2013 Resistenza (Campania), AD Positive (Sicilia) e D\u2019Aroma Studio (Abruzzo), seguendo un brief nel quale \u00e8 stata data libert\u00e0 espressiva a partire da pochi elementi chiave: il nome del gin (Ginnasium), il posizionamento premium e l\u2019assenza di informazioni scritte che richiamassero, in etichetta, il sapore del gin o influenzare le aspettative dei consumatori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf1682 elementor-widget elementor-widget-image\" data-id=\"daf1682\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732807.jpg\" class=\"attachment-large size-large wp-image-91661\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732807.jpg 890w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732807-300x135.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732807-768x345.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529eacd elementor-widget elementor-widget-text-editor\" data-id=\"529eacd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>I materiali e le tecniche di stampa<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77de473 elementor-widget elementor-widget-text-editor\" data-id=\"77de473\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sono nati dieci progetti diversissimi tra loro. Le etichette e i collarini, stampati da Sovemec, hanno utilizzato un ampio range di tecniche di stampa: verniciatura flexo, colori a caldo, lamine colate, serigrafia opaca\/lucida e a rilievo, label on label con accoppiamento di due carte differenti, fustellature, embossing, debossing, vernici con texture sabbiate e stampa offset waterless. Le carte messe a disposizione da UPM Raflatac sono cinque, ciascuna con propriet\u00e0 distintive: Forest PP Clear TC50, un film in polipropilene wood based da fonte rinnovabile; Aluflex Premium, alluminio triplo strato, con eccellenti propriet\u00e0 di embossing e debossing; Cotton Black WSA, 100% carta cotone nera in pasta perfetta per supportare nobilitazioni importanti; Genesi WSA-FSC, carta bianca texturizzata estremamente versatile dall\u2019alta resa di stampa; Jazz Ice Premium FSC, carta bianca con texture in debossing barrierata nell\u2019impasto. Per le nobilitazioni, i designer hanno attinto dai cataloghi di colori LUXOR\u00ae\/ALUFIN\u00ae, LIGHT LINE\u00ae e LUMAFIN\u00ae di Luxoro, applicati con clich\u00e9 in ottone hinderer+m\u00fchlich Italia. Gli inchiostri speciali sono UV 171 UT di T&amp;K Toka e Terragloss UV Matt Varnish G 8\/606 di ACTEGA. Infine la gamma di bottiglie di Vetroelite, i modelli Manila, Capri, Antica Farmacia, Evan e Oasis, e di tappi Vinolok: Deco, Low Top, Nest, Philos e Pool, personalizzati all\u2019occorrenza con stampe e coating colorati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89a5b4 elementor-widget elementor-widget-text-editor\" data-id=\"f89a5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><b>Lo studio di neuromarketing<\/b><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec79ca5 elementor-widget elementor-widget-text-editor\" data-id=\"ec79ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I progetti sono stati disposti su uno scaffale, alternando le diverse regioni e dunque le diverse forme delle bottiglie, e sottoposti a un panel italiano di consumatori di gin non esperti, con l\u2019obiettivo di scegliere la bottiglia che rappresentasse al meglio la regione di provenienza. Lo studio ha analizzato il comportamento del consumatore: l\u2019attenzione posta sull\u2019etichetta, le aree pi\u00f9 osservate, la modalit\u00e0 di lettura; sono inoltre state analizzate le sensazioni che il pack system genera nel consumatore, dal primo momento di fronte allo scaffale, fino alla scelta e all\u2019interazione fisica con la bottiglia. L\u2019intera esperienza \u00e8 stata misurata con tecnologie di neuromarketing: un Eye-Tracker per monitorare l\u2019attenzione visiva, un sensore Bio-Tracker di micro-sudorazione cutanea per misurare il coinvolgimento emotivo e un caschetto EEG per comprendere il gradimento implicito. Oltre a queste metriche comportamentali, \u00e8 stato analizzato il posizionamento valoriale percepito, le aspettative sul prodotto e le motivazioni di scelta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e2adc elementor-widget elementor-widget-text-editor\" data-id=\"48e2adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Fonte: PrintLovers<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14587ae elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"14587ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.printlovers.net\/news\/ginnasium-il-neuromarketing-incontra-il-gin-design\/563\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">LEGGI L'ARTICOLO COMPLETO<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" 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fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"890\" height=\"400\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836.jpg\" class=\"attachment-full size-full wp-image-91653\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836.jpg 890w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836-300x135.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836-768x345.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836.jpg\" class=\"attachment-large size-large wp-image-91653\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836.jpg 890w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836-300x135.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/1707732836-768x345.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re e PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span style=\"color: #656565; font-family: 'Playfair Display';\">Una palestra del packaging del gin, ma soprattutto il primo case study di neuromarketing del gin design. \u00c8 da questa idea che ha preso forma Ginnasium, un percorso che ha messo insieme UPM Raflatac, So.ve.mec, Luxoro, Vetroelite, Vinolok, T&amp;K e SenseCatch.<\/span><\/p>\n","protected":false},"author":174,"featured_media":91653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Ginnasium. Il neuromarketing incontra il gin design %%sep%% %%sitetitle%%","_seopress_titles_desc":"Una palestra del packaging del gin, ma soprattutto il primo case study di neuromarketing del gin design. \u00c8 da questa idea che ha preso forma Ginnasium, un percorso che ha messo insieme UPM Raflatac, So.ve.mec, Luxoro, Vetroelite, Vinolok, T&amp;K e SenseCatch.","_seopress_robots_index":"","footnotes":""},"categories":[1,349],"tags":[],"edition":[543,659],"class_list":["post-91690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-top-news","edition-packaging-premiere-pcd-milan-2023","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/91690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/comments?post=91690"}],"version-history":[{"count":1,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/91690\/revisions"}],"predecessor-version":[{"id":91693,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/91690\/revisions\/91693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media\/91653"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media?parent=91690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/categories?post=91690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/tags?post=91690"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/edition?post=91690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}