{"id":80053,"date":"2023-10-18T10:24:25","date_gmt":"2023-10-18T08:24:25","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=80053"},"modified":"2023-10-18T10:32:17","modified_gmt":"2023-10-18T08:32:17","slug":"storytelling-valori-avery-dennison-filosofia-packaging-premium","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/storytelling-valori-avery-dennison-filosofia-packaging-premium\/","title":{"rendered":"&#8220;Storytelling e valori al centro&#8221;: Avery Dennison svela la filosofia &#8220;Make a Mark&#8221; per il packaging premium."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"80053\" class=\"elementor elementor-80053\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">&#8220;Storytelling e valori al centro&#8221;: Avery Dennison svela la filosofia &#8220;Make a Mark&#8221; per il packaging premium.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2023\/10\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Ottobre 18, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;La narrazione immersiva attraverso il design del packaging di lusso \u00e8 un tema sempre pi\u00f9 rilevante nel settore,&#8221; secondo Vladimir Tyulpin, leader del segmento di mercato di Avery Dennison per le Soluzioni di Imballaggio di Alta Gamma. &#8220;L&#8217;imballaggio non \u00e8 pi\u00f9 solo un contenitore; diventa uno strumento narrativo per il marchio e parte di un&#8217;esperienza indimenticabile e splendida,&#8221; afferma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ff9a elementor-widget elementor-widget-image\" data-id=\"c48ff9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01.jpg\" class=\"attachment-large size-large wp-image-80062\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01.jpg 800w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52410f elementor-widget elementor-widget-text-editor\" data-id=\"a52410f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-bzixl-79elbk h-full dark:bg-gray-800\"><div class=\"react-scroll-to-bottom--css-bzixl-1n7m0yu\"><div class=\"flex flex-col text-sm dark:bg-gray-800\"><div class=\"group final-completion w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-41\"><div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\"><div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col gap-3 max-w-full\"><div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p><em>Photo credits: Make a Mark<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5c729 elementor-widget elementor-widget-text-editor\" data-id=\"5f5c729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-bzixl-79elbk h-full dark:bg-gray-800\"><div class=\"react-scroll-to-bottom--css-bzixl-1n7m0yu\"><div class=\"flex flex-col text-sm dark:bg-gray-800\"><div class=\"group final-completion w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-41\"><div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\"><div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col gap-3 max-w-full\"><div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Tyulpin esplora il mutevole panorama del packaging di lusso come dimostrato dai 20 design innovativi svelati dal progetto <b>Make a Mark.<\/b> Il progetto, avviato dai leader del settore Estal, Avery Dennison e Kurz, sfida i progettisti globali di imballaggi a esplorare concetti di packaging di lusso sostenibili dal punto di vista ambientale, senza restrizioni di budget.<\/p><p>L&#8217;edizione di quest&#8217;anno, la terza dalla sua creazione, si \u00e8 concentrata sui settori dei Wine &amp; Spirits, Bellezza e Profumeria e Cibi Gourmet. I progettisti sono stati incoraggiati a spingersi oltre i confini creativi, e i prototipi risultanti sono stati realizzati utilizzando vetro da Estal, materiali per etichette da Avery Dennison e strumenti di stampa dal Gruppo Kurz.<\/p><p>Tyulpin sottolinea una trasformazione cruciale nei valori dell&#8217;industria del packaging di alta gamma, plasmata dalle preferenze di una nuova generazione di consumatori: &#8216;La sfida per i marchi di lusso consiste nel fatto che le nuove generazioni hanno sistemi di valori sempre pi\u00f9 divergenti rispetto alle generazioni precedenti di consumatori.&#8217;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea3959 elementor-widget elementor-widget-image\" data-id=\"1ea3959\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/e4bc7a1f-ad04-4903-aa0c-d7845c304dd8Mazarine-Pascalie-Design_05.jpg\" class=\"attachment-large size-large wp-image-80074\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/e4bc7a1f-ad04-4903-aa0c-d7845c304dd8Mazarine-Pascalie-Design_05.jpg 800w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/e4bc7a1f-ad04-4903-aa0c-d7845c304dd8Mazarine-Pascalie-Design_05-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/e4bc7a1f-ad04-4903-aa0c-d7845c304dd8Mazarine-Pascalie-Design_05-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/e4bc7a1f-ad04-4903-aa0c-d7845c304dd8Mazarine-Pascalie-Design_05-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b93bcb elementor-widget elementor-widget-text-editor\" data-id=\"3b93bcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-bzixl-79elbk h-full dark:bg-gray-800\"><div class=\"react-scroll-to-bottom--css-bzixl-1n7m0yu\"><div class=\"flex flex-col text-sm dark:bg-gray-800\"><div class=\"group final-completion w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-41\"><div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\"><div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col gap-3 max-w-full\"><div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p><em>Photo credits: Make a Mark<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f9c07 elementor-widget elementor-widget-text-editor\" data-id=\"d4f9c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Per attirarli e mantenerli coinvolti, i marchi di lusso stanno rapidamente superando le tradizionali concezioni di lusso, come status, eredit\u00e0, prestigio e tradizione, per abbracciare un nuovo insieme di valori: inclusivit\u00e0, sostenibilit\u00e0, trasparenza, tecnologia e innovazione circolare.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294024b elementor-widget elementor-widget-text-editor\" data-id=\"294024b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per scoprire di pi\u00f9 leggi l&#8217;articolo completo qui sotto:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14587ae elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"14587ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packaginginsights.com\/news\/storytelling-and-values-at-the-core-avery-dennison-reveals-make-a-mark-premium-packaging-ethos.html\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">LEGGI 'ARTICOLO COMPLETO<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e88cb elementor-widget elementor-widget-text-editor\" data-id=\"60e88cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Fonte: packaginginsights.com<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/open.spotify.com\/episode\/0Z7Oy5VbTQFsARZAGs5qWo\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">ascolta il podcast<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea236 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62ea236\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01.jpg\" class=\"attachment-full size-full wp-image-80062\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01.jpg 800w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01.jpg\" class=\"attachment-large size-large wp-image-80062\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01.jpg 800w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/10\/defa89f2-486c-4f2a-971e-21a9d1d753d4Dario-Frattaruolo-Design_01-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re e PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Storytelling e valori al centro&#8221;: Avery Dennison svela la filosofia &#8220;Make a Mark&#8221; per il packaging premium. <span style=\"color: #000000; font-family: Verdana, sans-serif;\"><span style=\"font-size: 13px;\">&#8220;La narrazione immersiva attraverso il design di packaging di lusso \u00e8 un tema forte nel settore,&#8221; secondo Vladimir Tyulpin, leader del segmento di mercato di Avery Dennison per le Soluzioni di Imballaggio di Alta Gamma. &#8220;Il packaging non \u00e8 pi\u00f9 solo un contenitore; diventa uno strumento narrativo per il marchio e parte di un&#8217;esperienza indimenticabile e splendida&#8221; afferma.<\/span><\/span><span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 13px;\">\u00a0<\/span><\/p>\n","protected":false},"author":174,"featured_media":80062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"&quot;Storytelling e valori al centro&quot;: Avery Dennison svela la filosofia &quot;Make a Mark&quot; per il packaging premium%%sep%% %%sitetitle%%","_seopress_titles_desc":"&quot;Storytelling e valori al centro&quot;: Avery Dennison svela la filosofia &quot;Make a Mark&quot; per il packaging premium. &quot;Il packaging non \u00e8 pi\u00f9 solo un contenitore; diventa uno strumento narrativo per il marchio e parte di un&#039;esperienza indimenticabile e splendida&quot;","_seopress_robots_index":"","footnotes":""},"categories":[1,349],"tags":[],"edition":[543],"class_list":["post-80053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-top-news","edition-packaging-premiere-pcd-milan-2023"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/80053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/comments?post=80053"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/80053\/revisions"}],"predecessor-version":[{"id":80079,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/80053\/revisions\/80079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media\/80062"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media?parent=80053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/categories?post=80053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/tags?post=80053"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/edition?post=80053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}