{"id":239684,"date":"2026-10-15T10:00:45","date_gmt":"2026-10-15T08:00:45","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=239684"},"modified":"2026-10-15T10:12:11","modified_gmt":"2026-10-15T08:12:11","slug":"la-responsabilita-del-designer-come-cambiare-il-gioco-e-le-parole-per-raccontarlo","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/la-responsabilita-del-designer-come-cambiare-il-gioco-e-le-parole-per-raccontarlo\/","title":{"rendered":"La responsabilit\u00e0 del designer: come cambiare il gioco e le parole per raccontarlo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"239684\" class=\"elementor elementor-239684\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La responsabilit\u00e0 del designer: come cambiare il gioco e le parole per raccontarlo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2026\/10\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Ottobre 15, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.boldesign.it\/\">Bologna Live Design<\/a>, il fuori salone di Cersaie dedicato al design, Packaging Premi\u00e8re Milan ha partecipato con il talk \u201cLa permanenza della forma \u2013 Contro l\u2019obsolescenza visiva di oggetti e identit\u00e0\u201d, ribaltando la domanda che di solito si fa sull\u2019obsolescenza. Non sono gli oggetti a invecchiare, ha detto Mario Trimarchi \u2013 architetto, designer e professore \u2013 nel suo keynote di apertura: \u201csiamo noi obsolescenti, non le cose\u201d. Da questa inversione di prospettiva, Trimarchi, Federica Cecchi e \u2013 in video \u2013 Luca Fois hanno costruito un ragionamento comune attorno a un\u2019unica idea: il senso della progettazione conta pi\u00f9 della funzione, e solo quel senso permette a un oggetto di attraversare il tempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e78f6f elementor-widget elementor-widget-text-editor\" data-id=\"6e78f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Trimarchi: la funzione \u00e8 morta, resta il significato<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b1cbf elementor-widget elementor-widget-text-editor\" data-id=\"79b1cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per Trimarchi \u201cla funzione \u00e8 morta. Nessuno di noi compra un oggetto perch\u00e9 funziona bene, \u00e8 normale che gli oggetti funzionino\u201d. Quello che resta, girando intorno ai dettagli di un oggetto, \u00e8 la sua capacit\u00e0 di \u201cgenerare dei comportamenti, dei pensieri, delle riflessioni\u201d: il vero lavoro del designer \u00e8 costruire relazione e significato. Lo dimostra, tra gli altri esempi, con la progettazione di una brocca intenzionalmente complessa da usare, pensata per rallentare il gesto di versare l\u2019acqua e restituire attenzione a un\u2019azione quotidiana. La complessit\u00e0 dell\u2019esecuzione restituisce dignit\u00e0 alla banalit\u00e0 del gesto e ci permette di dare un peso mentale non solo all\u2019azione che stiamo compiendo, ma anche all\u2019oggetto che stiamo utilizzando.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69d4d8 elementor-widget elementor-widget-image\" data-id=\"a69d4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"621\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Rivoli_Mario-Trimarchi.png\" class=\"attachment-large size-large wp-image-239687\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Rivoli_Mario-Trimarchi.png 1097w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Rivoli_Mario-Trimarchi-300x233.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Rivoli_Mario-Trimarchi-768x596.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Brocca Ichendorf Rivoli_Design di Mario Trimarchi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94445de elementor-widget elementor-widget-text-editor\" data-id=\"94445de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Fois: novit\u00e0 non \u00e8 innovazione<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b5520 elementor-widget elementor-widget-text-editor\" data-id=\"d8b5520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Luca Fois \u2013 creative advisor e professore \u2013 ha introdotto una distinzione che ha attraversato tutto il talk: la novit\u00e0 \u201cnasce come novit\u00e0 di mercato&#8230;per far girare un sistema di prodotti e per vendere di pi\u00f9 e ancora\u201d, fino all\u2019aberrazione del fine vita programmato. L\u2019innovazione sociale \u00e8 un\u2019altra cosa: \u201c\u00e8 qualcosa di nuovo, ma che determina nuovi modelli di comportamento\u201d, un\u2019innovazione \u201cnon solo delle funzioni o della forma, ma proprio delle relazioni umane\u201d. Fois ha anche ricordato che il designer non lavora mai da solo, ma dentro una filiera collettiva di competenze. E ha ridefinito la gerarchia di chi il design serve: l\u2019utilizzatore viene prima del consumatore e la persona viene prima dell\u2019utilizzatore \u2013 una scala che sposta il progetto dal prodotto alla persona che lo vivr\u00e0.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad0d8 elementor-widget elementor-widget-text-editor\" data-id=\"e8ad0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Cecchi: la forma come ponte emotivo<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb25a1 elementor-widget elementor-widget-text-editor\" data-id=\"8cb25a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Riprendendo Fois, Federica Cecchi \u2013 architetto, wine designer e Board Advisor Associazione Nazionale Le Donne del Vino \u2013 ha dato la definizione pi\u00f9 diretta del tema del talk: \u201cl\u2019obsolescenza del design si verifica quando non solo l\u2019oggetto smette di funzionare, ma quando perde il suo senso\u201d. Da qui la responsabilit\u00e0 del progettista: guardare all\u2019interlocutore non come consumatore ma come persona, perch\u00e9 solo cos\u00ec si pu\u00f2 progettare qualcosa che, quando la funzione non esister\u00e0 pi\u00f9, avr\u00e0 comunque un senso \u2013 quello di aver creato una relazione. Per Cecchi la forma stessa \u00e8 la confluenza del senso e dell\u2019idea, il vero senso di connessione e di creazione di un ponte emotivo con il pubblico. Ma quella connessione regge solo se ancorata a un percorso reale: \u201cfinita la moda, l\u2019identit\u00e0 si spegne\u201d.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29867 elementor-widget elementor-widget-image\" data-id=\"9c29867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Luca-Fois.png\" class=\"attachment-large size-large wp-image-239694\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Luca-Fois.png 1087w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Luca-Fois-300x159.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Luca-Fois-768x406.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0be7e1c elementor-widget elementor-widget-text-editor\" data-id=\"0be7e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Senso contro consumo: i take away<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1874bea elementor-widget elementor-widget-text-editor\" data-id=\"1874bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Dal talk emergono, quindi, alcuni punti fermi. Primo: la durata non \u00e8 una propriet\u00e0 tecnica dell\u2019oggetto, ma una conseguenza del senso che porta con s\u00e9 \u2013 un oggetto smette di avere valore non quando si rompe, ma quando perde significato. Secondo: la funzione, ormai data per scontata in qualsiasi prodotto, non \u00e8 pi\u00f9 ci\u00f2 che giustifica un acquisto o un progetto; a fare la differenza \u00e8 la capacit\u00e0 di generare relazione, comportamento, riflessione. Terzo: la vera innovazione non \u00e8 la novit\u00e0 che alimenta il ciclo di vendita, ma quella che cambia modelli di comportamento e relazioni umane \u2013 e per ottenerla bisogna progettare pensando alla persona prima che al consumatore. Quarto: sostenibilit\u00e0 non significa consumare meno, ma consumare meglio, scegliendo con cura ci\u00f2 che si introduce nella propria vita invece di accumulare. Infine, un invito pi\u00f9 radicale: uscire dal centro della scena, smettere di pensarsi come l\u2019unico soggetto che conta e imparare a guardare gli oggetti con la stessa attenzione che riserviamo alle persone. \u00c8 in questo spostamento di sguardo, pi\u00f9 che in qualsiasi materiale o tecnologia, che si gioca la vera permanenza della forma.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/25_Talk_La-permanenza-della-forma-20.png\" class=\"attachment-large size-large wp-image-239690\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/25_Talk_La-permanenza-della-forma-20.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/25_Talk_La-permanenza-della-forma-20-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/25_Talk_La-permanenza-della-forma-20-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e68e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e68e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50f9e7f\" data-id=\"50f9e7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Bologna Live Design, il fuori salone di Cersaie dedicato al design, Packaging Premi\u00e8re Milan ha partecipato con il talk \u201cLa permanenza della forma \u2013 Contro l\u2019obsolescenza visiva di oggetti e identit\u00e0\u201d, ribaltando la domanda che di solito si fa sull\u2019obsolescenza. Non sono gli oggetti a invecchiare, ha detto Mario Trimarchi \u2013 architetto, designer e [&hellip;]<\/p>\n","protected":false},"author":1689,"featured_media":239690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"La responsabilit\u00e0 del designer: come cambiare il gioco e le parole per raccontarlo","_seopress_titles_desc":"A Bologna Live Design, il fuori salone di Cersaie dedicato al design, Packaging Premi\u00e8re Milan ha partecipato con il talk \u201cLa permanenza della forma \u2013 Contro l\u2019obsolescenza visiva di oggetti e identit\u00e0\u201d, ribaltando la domanda che di solito si fa sull\u2019obsolescenza.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"La responsabilit\u00e0 del designer: come cambiare il gioco e le parole per raccontarlo","_seopress_social_fb_desc":"A Bologna Live Design, il fuori salone di Cersaie dedicato al design, Packaging Premi\u00e8re Milan ha partecipato con il talk \u201cLa permanenza della forma \u2013 Contro l\u2019obsolescenza visiva di oggetti e identit\u00e0\u201d, ribaltando la domanda che di solito si fa sull\u2019obsolescenza.","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/25_Talk_La-permanenza-della-forma-20.png","_seopress_social_fb_img_attachment_id":239690,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":800,"_seopress_social_twitter_title":"La responsabilit\u00e0 del designer: come cambiare il gioco e le parole per raccontarlo","_seopress_social_twitter_desc":"A Bologna Live Design, il fuori salone di Cersaie dedicato al design, Packaging Premi\u00e8re Milan ha partecipato con il talk \u201cLa permanenza della forma \u2013 Contro l\u2019obsolescenza visiva di oggetti e identit\u00e0\u201d, ribaltando la domanda che di solito si fa sull\u2019obsolescenza.","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/25_Talk_La-permanenza-della-forma-20.png","_seopress_social_twitter_img_attachment_id":239690,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":800,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1,349],"tags":[],"edition":[],"class_list":["post-239684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-top-news"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/239684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/users\/1689"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/comments?post=239684"}],"version-history":[{"count":4,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/239684\/revisions"}],"predecessor-version":[{"id":239699,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/239684\/revisions\/239699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media\/239690"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media?parent=239684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/categories?post=239684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/tags?post=239684"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/edition?post=239684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}