{"id":238976,"date":"2026-08-07T21:21:16","date_gmt":"2026-08-07T19:21:16","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=238976"},"modified":"2026-09-11T11:33:26","modified_gmt":"2026-09-11T09:33:26","slug":"materiali-e-dati-per-il-packaging-che-verra","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/materiali-e-dati-per-il-packaging-che-verra\/","title":{"rendered":"Materiali e dati per il packaging che verr\u00e0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"238976\" class=\"elementor elementor-238976\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Materiali e dati per il packaging che verr\u00e0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2026\/08\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Agosto 7, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Biomateriali da scarti agricoli, micelio coltivato in stampo, polimeri bio-based da bucce di arancia, carta senza legno, piattaforme AI per la carbon footprint in tempo reale, consulenza ESG su misura per le PMI: grazie alla Discovery Zone di Packaging Premi\u00e8re Milan 2026 \u2013 area dedicata alle start-up, il futuro del packaging era sul palco, raccontato da chi lo sta costruendo. Startup innovative che hanno scelto questo contesto non per presentare un prodotto finito, ma per aprire un dialogo con una filiera che ha bisogno di capire quali siano le domande giuste, prima ancora che di risposte. Un giro d&#8217;orizzonte su materiali bio-based e strumenti di misurazione ESG, con un denominatore comune: la sostenibilit\u00e0 come metodo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69d4d8 elementor-widget elementor-widget-image\" data-id=\"a69d4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Altereco-Smush.jpg\" class=\"attachment-large size-large wp-image-238979\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Altereco-Smush.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Altereco-Smush-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Altereco-Smush-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e78f6f elementor-widget elementor-widget-text-editor\" data-id=\"6e78f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Alter Eco Pulp e Smush Materials: quando il packaging si coltiva<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b1cbf elementor-widget elementor-widget-text-editor\" data-id=\"79b1cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Due tecnologie diverse, una direzione comune: eliminare la plastica monouso dai materiali di imballo sostituendola con materia organica performante. Alter Eco Pulp lavora sul fiber molding cellulosico \u2013 \u00a0un processo di termoformatura che trasforma fibre di piante annuali (bamb\u00f9, canna da zucchero, paglia del grano) in contenitori rigidi, plastic free e gi\u00e0 dotati di barriera all&#8217;acqua e ai grassi. La barriera all&#8217;ossigeno \u00e8 ancora un cantiere aperto, risolta per ora con laminature in bioplastica compatibili con la compostabilit\u00e0 del prodotto. Smush Materials opera dove lo stampaggio non arriva: nei materiali di riempimento e protezione, storicamente dominati da polistirolo e polietilene espanso. La tecnologia \u00e8 quella del micelio \u2013 funghi che crescono su sottoprodotti agricoli come la lolla di riso, fungendo da collante naturale senza additivi chimici. Il risultato \u00e8 un materiale compostabile al 100%, con performance meccaniche modulabili in base alla lunghezza delle fibre, che si degrada in quaranta giorni a fine vita pur restando stabile sullo scaffale per decenni. Il punto su cui entrambi i relatori hanno insistito \u00e8 che la sostenibilit\u00e0 \u00e8 il plus, non il prodotto: ci\u00f2 che vendono sono performance e costi competitivi con le alternative plastiche, in casi d&#8217;uso dove queste alternative oggi non esistono.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5fbfc4 elementor-widget elementor-widget-image\" data-id=\"b5fbfc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Overlab-Liito.jpg\" class=\"attachment-large size-large wp-image-238983\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Overlab-Liito.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Overlab-Liito-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Overlab-Liito-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94445de elementor-widget elementor-widget-text-editor\" data-id=\"94445de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Overlab e Liito: misurare per decidere, non per rendicontare<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b5520 elementor-widget elementor-widget-text-editor\" data-id=\"d8b5520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>La domanda al centro del talk era semplice e scomoda: a cosa servono i dati ESG se non si sa cosa farsene? Giovanni Fracasso, CEO &amp;\u00a0 Founder di Overlab, ha presentato Greenverse, una piattaforma che lavora con sensori installati in fabbrica e calcola la carbon footprint per ogni lotto di produzione in tempo reale, generando in modo semi-automatico strategie di decarbonizzazione. La tesi \u00e8 che produrre con un&#8217;impronta carbonica pi\u00f9 bassa non costi di pi\u00f9, ma faccia risparmiare \u2013 e che il vantaggio competitivo difendibile non stia nella materia prima, uguale per tutti, ma nel processo produttivo. Ania Puntari, Founder &amp; Managing Partner di Liito, ha portato il punto di vista opposto e complementare: prima di raccogliere dati, bisogna decidere quali dati servono davvero. La sostenibilit\u00e0 si spalma su tutte le funzioni aziendali, dal legal agli acquisti all&#8217;HR, e non pu\u00f2 essere delegata a un singolo Sustainability manager. Le aziende non sono abituate a frequentare unit\u00e0 di misura come le tonnellate di CO\u2082: serve tempo e accompagnamento per far s\u00ec che un dato diventi una decisione. Con una nota di mercato non trascurabile: Intesa Sanpaolo ha annunciato che il 30% dei propri 112 miliardi di crediti futuri sar\u00e0 riservato ad aziende certificate ESG. Chi rimane fuori dal circuito della misurazione, ha detto Fracasso, rischia di rimanere fuori anche da quello del credito.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29867 elementor-widget elementor-widget-image\" data-id=\"9c29867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Packaging-Premiere_20-Maggio-2026_web_197.jpg\" class=\"attachment-large size-large wp-image-238986\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Packaging-Premiere_20-Maggio-2026_web_197.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Packaging-Premiere_20-Maggio-2026_web_197-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Packaging-Premiere_20-Maggio-2026_web_197-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad0d8 elementor-widget elementor-widget-text-editor\" data-id=\"e8ad0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Biomateriali, design e il nodo del fine vita<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb25a1 elementor-widget elementor-widget-text-editor\" data-id=\"8cb25a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Tre startup, tre approcci alla stessa sfida: costruire materiali bio-based che siano esteticamente rilevanti, tecnicamente performanti e scalabili industrialmente. Krillmat utilizza scarti dell&#8217;agroalimentare \u2013 bucce di agrumi, gusci di nocciola, fondi di caff\u00e8, vinacce \u2013 per produrre polimeri bio-based iniettabili con i processi standard della plastica, quindi scalabili senza reinventare le linee produttive. The new materialist parte dal brief di marca e cerca il biomateriale pi\u00f9 adatto, costruendo un sistema in cui l&#8217;estetica non \u00e8 decorazione ma condizione di adozione: un materiale che colpisce visivamente genera la volont\u00e0 interna di portarlo avanti, e quella volont\u00e0 \u00e8 ci\u00f2 che permette al progetto di sopravvivere alle complessit\u00e0 di scala. c usa il micelio Ganoderma per far crescere imballaggi protettivi direttamente dentro uno stampo in una settimana, ottenendo un materiale compostabile con carbon footprint negativa, se si considera il carbonio biogenico. Tre strade virtuose, che si devono misurare con il del fine vita: Krillmat punta sulla riciclabilit\u00e0 nel flusso plastico, gi\u00e0 possibile tecnicamente, ma non ancora infrastrutturata; The new materialist lavora sulla conformit\u00e0 al PPWR per la carta; L-ife \u00e8 certificata compostabile. Tutti e tre hanno riconosciuto che il PPWR, nella sua formulazione attuale, penalizza i biomateriali innovativi rispetto alle plastiche tradizionali riciclate \u2013 una tensione normativa ancora aperta.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c3c08 elementor-widget elementor-widget-image\" data-id=\"e4c3c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Revita-Paperwise.jpg\" class=\"attachment-large size-large wp-image-238989\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Revita-Paperwise.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Revita-Paperwise-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/08\/Revita-Paperwise-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ba186 elementor-widget elementor-widget-text-editor\" data-id=\"f0ba186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Paperwise e ReVita, la carta senza legno<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bab0af elementor-widget elementor-widget-text-editor\" data-id=\"5bab0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Se le altre conferenze parlavano di alternative alla plastica, questa ha spostato il confronto su un materiale gi\u00e0 considerato sostenibile per definizione: la carta. Paperwise e ReVita producono entrambe carta e cartone partendo da scarti e sottoprodotti agroindustriali \u2013 \u00a0mais, canna da zucchero, riso, crusca, residui della birrificazione \u2013 \u00a0invece che dal legno. Matilde Mendon\u00e7a, ESG &amp; Growth Manager di Paperwise, ha citato dati LCA che collocano il prodotto quasi 50% meno impattante della carta da legno vergine e 29% meno impattante della carta riciclata, con tracciabilit\u00e0 su un raggio di 50 chilometri dagli stabilimenti. Greta Colombo Dugoni, CEO &amp; Co-founder di ReVita, \u00a0ha rivendicato una riduzione fino al 95% di energia e acqua consumate e al 70% delle emissioni di CO\u2082 legate alla filiera corta, grazie a un processo proprietario che integra le fibre direttamente nelle cartiere esistenti senza richiedere nuove linee produttive. Sul prezzo, le due aziende divergono per scelta: ReVita accetta di non usare il 100% di fibra agricola per restare competitiva; Paperwise mantiene il 100% di scarto agricolo e una premiumiizzazione del 5-10% rispetto alla carta tradizionale, rifiutando il compromesso sul contenuto. Entrambe hanno confermato piena riciclabilit\u00e0 \u2013 fino a sette cicli, in linea con la carta da legno \u2013 e piena compatibilit\u00e0 con il PPWR, senza modifiche necessarie all&#8217;entrata in vigore del regolamento.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/register.visitcloud.com\/survey\/1mmj76cco8jmb\/start?translation=2osctdwd2hreg\" target=\"_blank\" 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elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" 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di arancia, carta senza legno, piattaforme AI per la carbon footprint in tempo reale, consulenza ESG su misura per le PMI: grazie alla Discovery Zone di Packaging Premi\u00e8re Milan 2026 \u2013 area dedicata alle start-up, il futuro del packaging era sul palco, raccontato [&hellip;]<\/p>\n","protected":false},"author":1689,"featured_media":238979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Materiali e dati per il packaging che verr\u00e0","_seopress_titles_desc":"Materiali bio-based, micelio, carta da scarti agricoli e piattaforme ESG: la Discovery Zone di Packaging Premi\u00e8re Milan 2026 ha raccontato un futuro del packaging dove innovazione, performance e sostenibilit\u00e0 si 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