{"id":237201,"date":"2026-07-28T09:45:29","date_gmt":"2026-07-28T07:45:29","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=237201"},"modified":"2026-07-28T09:45:29","modified_gmt":"2026-07-28T07:45:29","slug":"lusso-e-ppwr-listituto-italiano-imballaggio-detta-le-linee-guida-per-un-settore-da-17-miliardi","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/lusso-e-ppwr-listituto-italiano-imballaggio-detta-le-linee-guida-per-un-settore-da-17-miliardi\/","title":{"rendered":"Lusso e PPWR: l&#8217;Istituto Italiano Imballaggio detta le linee guida per un settore da 17 miliardi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"237201\" class=\"elementor elementor-237201\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lusso e PPWR: l&#8217;Istituto Italiano Imballaggio detta le linee guida per un settore da 17 miliardi<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2026\/07\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Luglio 28, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il packaging di lusso vale oggi 17,2 miliardi di euro a livello globale, con l&#8217;Italia che ne rappresenta circa l&#8217;8% \u2013 pari a 1,4 miliardi di euro \u2013 e una crescita di settore superiore al resto del comparto packaging. Ma \u00e8 un mercato che si trova davanti a una domanda non pi\u00f9 rinviabile: come adeguarsi al nuovo regolamento europeo sugli imballaggi (PPWR) senza perdere ci\u00f2 che ne costituisce il valore \u2013 peso, materiali, finiture, esperienza sensoriale \u2013 senza il quale il prodotto smette semplicemente di percepirsi come lusso. \u00c8 la questione al centro delle linee guida elaborate dalla Commissione Luxury Packaging dell&#8217;Istituto Italiano Imballaggio, presentate a Packaging Premi\u00e8re Milan 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69d4d8 elementor-widget elementor-widget-image\" data-id=\"a69d4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097.jpg\" class=\"attachment-large size-large wp-image-237204\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e78f6f elementor-widget elementor-widget-text-editor\" data-id=\"6e78f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Un settore che cresce sopra la media, trainato dalla moda<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b1cbf elementor-widget elementor-widget-text-editor\" data-id=\"79b1cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I dati presentati da Barbara Iascone, Responsabile ufficio studi dell\u2019Istituto Italiano Imballaggio, confermano la centralit\u00e0 economica del comparto: in Italia, su 17,6 milioni di tonnellate di imballaggi prodotti nel 2025, quasi 209mila tonnellate sono destinate al segmento luxury \u2013 poco pi\u00f9 dell&#8217;1% in volume, ma con un valore economico nettamente superiore alla sua incidenza fisica. A trainare la domanda \u00e8 soprattutto la moda, dove il 70% del fatturato di settore in Italia \u00e8 legato a prodotti di alta gamma, seguita da cosmetica e profumeria (16%) e beverage premium (25%). Sul piano dei materiali, il lusso si distingue per vetro pi\u00f9 spesso, carta e cartone ad alta grammatura, e una presenza significativa di tessuti e metalli speciali assenti nel packaging tradizionale \u2013 caratteristiche che oggi si scontrano direttamente con gli obiettivi di riduzione peso e ottimizzazione materiali imposti dal PPWR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f7d48 elementor-widget elementor-widget-image\" data-id=\"58f7d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"442\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Foto-dati.png\" class=\"attachment-large size-large wp-image-237208\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Foto-dati.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Foto-dati-300x166.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Foto-dati-768x424.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94445de elementor-widget elementor-widget-text-editor\" data-id=\"94445de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>I pilastri per non subire la normativa<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b5520 elementor-widget elementor-widget-text-editor\" data-id=\"d8b5520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Le linee guida, coordinate da Marco Scatto, Coordinatore della Commissione Luxury Packaging, si muovono su assi interconnessi: sostenibilit\u00e0 intesa come nuova forma di eccellenza, non come rinuncia; innovazione progettuale e tecnologica; conformit\u00e0 puntuale ai requisiti del PPWR, dal design for recycling all&#8217;uso di materiali riciclati e bio-based; collaborazione strutturata tra tutti gli attori della filiera; integrazione dell&#8217;economia circolare fin dalla fase di progettazione, e non come correzione a posteriori. Il documento, costruito coinvolgendo brand owner, converter, fornitori di materie prime e di tecnologie, non si limita a interpretare la normativa: propone un metodo di lavoro multi-stakeholder, basato su pluralit\u00e0 degli attori, riconoscimento degli interessi differenti, interdipendenza tra i soggetti della filiera e confronto continuo lungo tutte le fasi del progetto.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad0d8 elementor-widget elementor-widget-text-editor\" data-id=\"e8ad0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Il packaging &#8220;per&#8221; il lusso, non &#8220;di&#8221; lusso<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb25a1 elementor-widget elementor-widget-text-editor\" data-id=\"8cb25a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"relative w-full overflow-visible\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p>Dal punto di vista dei brand, Luca Amato, Head of Packaging Innovation and Quality di Dolce&amp;Gabbana Beauty, parte da una precisazione terminologica: parlare di packaging <em>per<\/em> il lusso, e non <em>di<\/em> lusso, significa riconoscere che la confezione non \u00e8 un elemento separato dal prodotto, ma parte integrante dell&#8217;esperienza attraverso la quale il consumatore entra in contatto con il brand \u2013 fatta di peso, materiali, finiture, sensazioni tattili, elementi che spesso vengono associati direttamente alla qualit\u00e0 percepita. \u00c8 proprio qui, secondo Amato, che si gioca la sfida principale: molte di queste caratteristiche entrano in tensione con gli obiettivi del PPWR su riduzione del peso e ottimizzazione dei materiali, e trover\u00e0 nuove soluzioni solo chi sapr\u00e0 preservare il valore percepito senza opporsi alla sostenibilit\u00e0. Amato allarga poi il discorso alla reputazione, oggi uno degli asset pi\u00f9 importanti per i marchi del lusso: il coinvolgimento degli stakeholder non riguarda pi\u00f9 solo i consumatori, ma anche dipendenti, investitori e fornitori, in un contesto in cui la pressione ESG incide sempre pi\u00f9 direttamente sulla competitivit\u00e0 delle imprese. Per questo, sottolinea, la supply chain deve condividere standard e obiettivi comuni, ed eventi che mettono attorno allo stesso tavolo brand, fornitori e produttori di materiali diventano un tassello sempre pi\u00f9 importante del processo di innovazione.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee774f elementor-widget elementor-widget-image\" data-id=\"fee774f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_099.jpg\" class=\"attachment-large size-large wp-image-237211\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_099.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_099-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_099-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc351f0 elementor-widget elementor-widget-text-editor\" data-id=\"dc351f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Dalla relazione commerciale alla partnership industriale<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30aabe0 elementor-widget elementor-widget-text-editor\" data-id=\"30aabe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il cambiamento pi\u00f9 profondo, secondo Roberto Della Rupe, Founder &amp; CEO di Luce, riguarda il rapporto tra brand e fornitori: la responsabilit\u00e0 condivisa introdotta dalle nuove normative rende insufficiente la tradizionale separazione tra cliente e fornitore, spingendo verso una vera partnership industriale, dove i converter devono comprendere il quadro normativo tanto quanto le specifiche tecniche. Negli ultimi dieci anni, osserva, il settore ha vissuto una trasformazione superiore a quella dei quarant&#8217;anni precedenti, superando la convinzione che sostenibilit\u00e0 e qualit\u00e0 percepita fossero incompatibili. Il messaggio condiviso in chiusura dai relatori \u00e8 che la priorit\u00e0 dei prossimi anni si giochi su innovazione e gestione del fine vita: non un vincolo normativo da subire, ma un terreno su cui ridefinire cosa significhi davvero eccellenza nel packaging di lusso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/register.visitcloud.com\/survey\/1mmj76cco8jmb\/start?translation=2osctdwd2hreg\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">REGISTRATI ORA!<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea236 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62ea236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li 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data-id=\"6b32fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" 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class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097.jpg\" class=\"attachment-full size-full wp-image-237204\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097.jpg\" class=\"attachment-large size-large wp-image-237204\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/07\/Packaging-Premiere_19-Maggio-2026_web_097-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e68e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e68e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50f9e7f\" data-id=\"50f9e7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il packaging di lusso vale oggi 17,2 miliardi di euro a livello globale, con l&#8217;Italia che ne rappresenta circa l&#8217;8% \u2013 pari a 1,4 miliardi di euro \u2013 e una crescita di settore superiore al resto del comparto packaging. Ma \u00e8 un mercato che si trova davanti a una domanda non pi\u00f9 rinviabile: come adeguarsi [&hellip;]<\/p>\n","protected":false},"author":1689,"featured_media":237204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Lusso e PPWR","_seopress_titles_desc":"L'Istituto Italiano Imballaggio detta le linee guida per un settore da 17 miliardi.\r\nIl packaging per il lusso \u00e8 chiamato a ripensarsi alla luce del PPWR, trasformando i vincoli normativi in opportunit\u00e0 di innovazione. Un dialogo che mette al centro sostenibilit\u00e0, collaborazione e progettazione condivisa per preservare l'identit\u00e0 e il valore dei brand.","_seopress_robots_index":"","footnotes":""},"categories":[1,349],"tags":[],"edition":[],"class_list":["post-237201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-top-news"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/237201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/users\/1689"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/comments?post=237201"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/237201\/revisions"}],"predecessor-version":[{"id":237223,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/237201\/revisions\/237223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media\/237204"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media?parent=237201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/categories?post=237201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/tags?post=237201"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/edition?post=237201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}