{"id":196937,"date":"2025-01-21T14:37:16","date_gmt":"2025-01-21T13:37:16","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=196937"},"modified":"2025-01-21T14:49:34","modified_gmt":"2025-01-21T13:49:34","slug":"idpdirect-ridefinire-packaging-sostenibile","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/idpdirect-ridefinire-packaging-sostenibile\/","title":{"rendered":"IDPDirect.com &#038; il trend che pu\u00f2 ridefinire il packaging sostenibile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"196937\" class=\"elementor elementor-196937\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IDPDirect.com &#038; il trend che pu\u00f2 ridefinire il packaging sostenibile<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2025\/01\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Gennaio 21, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"46cbbc2e-ff7a-4a8e-bb33-4369957c9ad2\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Il packaging sostenibile probabilmente sta deludendo il tuo marchio e il pianeta. Le plastiche compostabili si deteriorano solo dove esiste un\u2019infrastruttura adeguata. I laminati &#8220;riciclabili&#8221;? Finiscono in discarica.<br \/>La vera sostenibilit\u00e0 non riguarda trovare modi migliori per smaltire il packaging, ma ridurne l\u2019uso. <strong>IDP Direct<\/strong> \u00e8 il fornitore che sta guidando il cambiamento verso l\u2019eliminazione del packaging. Ecco come.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"abdfd3af-5bbd-457c-991b-ec53f95ec4a5\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><p>Il packaging sostenibile \u00e8 un mito che raccontiamo a noi stessi. I marchi promuovono con orgoglio plastiche compostabili e materiali riciclabili, ma la realt\u00e0 \u00e8 molto pi\u00f9 complessa e meno efficace. Nelle citt\u00e0 prive di infrastrutture per il compostaggio, queste &#8220;soluzioni&#8221; diventano un ulteriore strato di rifiuti. Anche i materiali riciclabili, quando combinati con fogli di alluminio o laminati, spesso diventano impossibili da riciclare.<\/p><p>Il riciclo non \u00e8 <em>la soluzione<\/em>, \u00e8 solo una soluzione, che pu\u00f2 distogliere l\u2019attenzione dal vero problema: ridurre il volume totale di packaging prodotto, trasportato e smaltito. Come possiamo davvero fare la differenza?<br \/><strong>Eliminando completamente il packaging.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d290285 elementor-widget elementor-widget-image\" data-id=\"d290285\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/Eliminating-packaging-newsletter-image.jpg\" class=\"attachment-large size-large wp-image-197290\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/Eliminating-packaging-newsletter-image.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/Eliminating-packaging-newsletter-image-300x165.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/Eliminating-packaging-newsletter-image-768x423.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccb17c elementor-widget elementor-widget-text-editor\" data-id=\"9ccb17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"abdfd3af-5bbd-457c-991b-ec53f95ec4a5\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><p>In <strong>IDP Direct<\/strong>, abbiamo dedicato anni a ridefinire il ruolo del packaging con il nostro programma <strong>Design for Absence<\/strong>. Questo approccio non consiste nell\u2019aggiungere opzioni \u201cgreen\u201d, ma nel ripensare se il packaging sia necessario. Un esempio concreto: un marchio di moda che ordinava in massa borse grandi e medie ha adottato una borsa pi\u00f9 piccola, ottimizzata per la maggior parte degli acquisti. Risultato? Una riduzione annuale di 100.000 borse medie, meno materiali, meno emissioni, meno costi.<\/p><p>Ogni centimetro di packaging eliminato riduce i rifiuti lungo tutta la filiera. Meno materiali significano meno risorse utilizzate, volumi di spedizione pi\u00f9 piccoli, riduzione dello spazio di magazzino e meno emissioni di carbonio. \u00c8 sostenibilit\u00e0 che funziona davvero.<\/p><p>\u201cMa il lusso?\u201d potrebbero chiedersi gli scettici. La risposta: un packaging pi\u00f9 piccolo e mirato esalta l\u2019esclusivit\u00e0. Una borsa compatta e ben progettata migliora l\u2019esperienza di acquisto per i prodotti di fascia media, mentre i clienti aspirazionali possono comunque godere di confezioni pi\u00f9 grandi per articoli premium. Il lusso non riguarda l\u2019eccesso, ma il design ponderato.<\/p><p>Questo cambiamento non \u00e8 solo estetico; \u00e8 una questione di sopravvivenza. Regolamenti come la <strong>Extended Producer Responsibility (EPR)<\/strong> gi\u00e0 rendono i marchi responsabili dei rifiuti che creano. Riducendo il packaging, i brand tagliano i costi, si conformano alle normative e rispondono alla crescente richiesta dei consumatori di vera sostenibilit\u00e0.<\/p><p>La parte migliore? \u00c8 possibile gi\u00e0 oggi. I marchi di moda e cosmetica, gi\u00e0 sotto pressione per i budget limitati e lo scrutinio ambientale, sono nella posizione ideale per abbracciare questo cambiamento. Con strategie di dimensionamento ottimale ed eliminazione, possono guidare il cambiamento verso una sostenibilit\u00e0 concreta.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f394f elementor-widget elementor-widget-image\" data-id=\"c8f394f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-683x1024.jpg\" class=\"attachment-large size-large wp-image-197310\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-768x1152.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf4e3a elementor-widget elementor-widget-text-editor\" data-id=\"3cf4e3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"abdfd3af-5bbd-457c-991b-ec53f95ec4a5\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><p>Vuoi scoprire come l\u2019eliminazione del packaging pu\u00f2 rivoluzionare il tuo brand? <a href=\"https:\/\/idpdirect.com\/design-for-absence-dfa\/\"><strong>Clicca qui<\/strong><\/a> per scoprire come il programma <strong>Design for Absence<\/strong> di IDP Direct sta aiutando i marchi a ridurre i rifiuti, abbattere i costi e raggiungere una vera sostenibilit\u00e0.<\/p><p>I produttori di packaging dipendono da esso per rimanere in attivit\u00e0, ma noi stiamo prendendo una strada diversa: aiutare i marchi a eliminare completamente il packaging superfluo, senza perdere il legame con i consumatori.<\/p><p>Se parteciperai alla <strong>Paris Packaging Week<\/strong>, vieni a trovarci allo <strong>stand E40<\/strong> per scoprire come stiamo guidando questa rivoluzione. \u00c8 ora di smettere di fingere che il riciclo sia sufficiente\u2014e iniziare a progettare per un mondo con meno rifiuti.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingdigest.com\/beverage-packaging\/evian-bottles-the-fountain-of-youth-with-help-from-pharrell\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">LEGGI L'ARTICOLO COMPLETO<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b71a2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"88b71a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Fonte: <a href=\"https:\/\/www.packagingdigest.com\/beverage-packaging\/evian-bottles-the-fountain-of-youth-with-help-from-pharrell\">Packaging Digest<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/register.visitcloud.com\/survey\/1mmj76cco8jmb\/start?translation=2osctdwd2hreg\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">REGISTRATI ORA!<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea236 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62ea236\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG.jpg\" class=\"attachment-full size-full wp-image-197310\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG.jpg 800w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-683x1024.jpg\" class=\"attachment-large size-large wp-image-197310\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG-768x1152.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2025\/01\/IMG.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re e PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Da IDP Direct, abbiamo passato anni a ridefinire il ruolo del packaging con il nostro programma <em>Design for Absence<\/em>. Questo approccio non si limita ad aggiungere opzioni pi\u00f9 \u201cgreen\u201d, ma si concentra sul ripensare se il packaging sia necessario in assoluto.<\/p>\n","protected":false},"author":174,"featured_media":197310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"IDPDirect.com &amp; il trend che pu\u00f2 ridefinire il packaging sostenibile","_seopress_titles_desc":"Da IDP Direct, abbiamo passato anni a ridefinire il ruolo del packaging con il nostro programma Design for Absence. Questo approccio non si limita ad aggiungere opzioni pi\u00f9 \u201cgreen\u201d, ma si concentra sul ripensare se il packaging sia necessario in assoluto.","_seopress_robots_index":"","footnotes":""},"categories":[1,349],"tags":[],"edition":[659],"class_list":["post-196937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-top-news","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/196937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/comments?post=196937"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/196937\/revisions"}],"predecessor-version":[{"id":197342,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/196937\/revisions\/197342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media\/197310"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media?parent=196937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/categories?post=196937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/tags?post=196937"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/edition?post=196937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}