{"id":148711,"date":"2024-06-12T14:59:18","date_gmt":"2024-06-12T12:59:18","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=148711"},"modified":"2024-06-13T10:23:59","modified_gmt":"2024-06-13T08:23:59","slug":"neuromarketing-nel-rebranding-design-settore-wine-case-study-scriani","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/it\/non-categorizzato\/neuromarketing-nel-rebranding-design-settore-wine-case-study-scriani\/","title":{"rendered":"Il valore del neuromarketing nel rebranding e design del settore wine &#8211; Il case study di Scriani"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"148711\" class=\"elementor elementor-148711\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Il valore del neuromarketing nel rebranding e design del settore wine &#8211; Il case study di Scriani<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/it\/2024\/06\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 12, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scriani \u00e8 un\u2019azienda agricola nata da qualche decennio a Fumane, nel cuore della Valpolicella Classica. Negli ultimi anni sta crescendo, evolvendo verso nuove strade e diversi mercati. Per questo si \u00e8 sentita la necessit\u00e0 di trovare un nuovo stile, una nuova immagine, che rappresentasse in maniera pi\u00f9 incisiva questo momento di cambiamento dell\u2019azienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pur essendo un\u2019azienda relativamente giovane, Scriani si sta affermando fortemente nel territorio e non solo, distinguendosi per l\u2019elevata qualit\u00e0 del prodotto.<\/p><p>All\u2019interno dell\u2019azienda sono presenti due generazioni della famiglia, che si prendono cura dell\u2019intero processo di vinificazione. In poco pi\u00f9 di vent\u2019anni hanno costruito un piccolo gioiello con una ricercata selezione di vini.<\/p><p>Negli ultimi anni sta crescendo, evolvendo verso nuove strade e diversi mercati. Per questo si \u00e8 sentita la necessit\u00e0 di trovare un nuovo stile, una nuova immagine, che rappresentasse in maniera pi\u00f9 incisiva questo momento di cambiamento dell\u2019azienda.<\/p><p>Scriani ha quindi lavorato con Advision e SenseCatch per creare un&#8217;identit\u00e0 distintiva basata su studi di neuromarketing (condotti da SenseCatch). Advision si \u00e8 basata su tali studi per creare una nuova immagine di marca per Scriani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240b89e elementor-widget elementor-widget-image\" data-id=\"240b89e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-683x1024.jpg\" class=\"attachment-large size-large wp-image-148726\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-768x1152.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41624c3 elementor-widget elementor-widget-text-editor\" data-id=\"41624c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Gli obiettivi del progetto<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90499e elementor-widget elementor-widget-text-editor\" data-id=\"e90499e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Creare un&#8217;identit\u00e0 di marca forte e distintiva<\/li><li>Dare un nuovo posizionamento al brand<br \/>in HoReCa Italia e paesi selezionati<\/li><li>Uscire dagli schemi, in una zona tradizionale come la Valpolicella<\/li><li>Creare maggior differenziazione visiva<br \/>tra le fasce di prodotto<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad79e5 elementor-widget elementor-widget-text-editor\" data-id=\"8ad79e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Dal brief all&#8217;idea<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23dbaa elementor-widget elementor-widget-text-editor\" data-id=\"d23dbaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Idea di evoluzione<\/li><li>Maturazione dell\u2019azienda<\/li><li>Crescita delle due generazioni<\/li><li>Design ESSENZIALE, con una forte identit\u00e0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc97c5 elementor-widget elementor-widget-text-editor\" data-id=\"ebc97c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Da dove sono partiti<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4602e elementor-widget elementor-widget-image\" data-id=\"3c4602e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"625\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3.png\" class=\"attachment-large size-large wp-image-148732\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3-300x234.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3-768x600.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f756635 elementor-widget elementor-widget-text-editor\" data-id=\"f756635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Restyling del logo<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5628e7c elementor-widget elementor-widget-text-editor\" data-id=\"5628e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Design pulito e moderno<\/li><li>L\u2019iconica forma del rombo<\/li><li>Calligrafia COME RACCONTO DEGLI <i>SCRIVANI<\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d909d9 elementor-widget elementor-widget-image\" data-id=\"6d909d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1.png\" class=\"attachment-large size-large wp-image-148738\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe7dc8 elementor-widget elementor-widget-text-editor\" data-id=\"ffe7dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Pittogramma<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ba732 elementor-widget elementor-widget-text-editor\" data-id=\"49ba732\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Elemento secondario distaccato<\/li><li>Sintesi degli elementi distintivi di Scriani<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3372ad8 elementor-widget elementor-widget-image\" data-id=\"3372ad8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2.png\" class=\"attachment-large size-large wp-image-148748\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5f0e3 elementor-widget elementor-widget-text-editor\" data-id=\"7b5f0e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Restyling delle linee<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffaee1 elementor-widget elementor-widget-text-editor\" data-id=\"fffaee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Rombo in movimento<\/li><li>Concetto di evoluzione<\/li><li>Creazione di nuove forme<\/li><li>Metafora di due generazioni unite in qualcosa di pi\u00f9 grande<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e828e elementor-widget elementor-widget-image\" data-id=\"a3e828e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1.png\" class=\"attachment-large size-large wp-image-148756\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77245d4 elementor-widget elementor-widget-text-editor\" data-id=\"77245d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LINEA CLASSICA &#8211; RISULTATO DELLA COLLABORAZIONE<\/p><p>LINEA SELEZIONI &#8211; LEGAME AFFETTIVO \/ UNIONE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7991d0 elementor-widget elementor-widget-image\" data-id=\"c7991d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4.png\" class=\"attachment-large size-large wp-image-148758\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4.png 1026w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4-300x144.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4-768x368.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5191ab elementor-widget elementor-widget-text-editor\" data-id=\"e5191ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Selezione dei materiali<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa000c0 elementor-widget elementor-widget-text-editor\" data-id=\"fa000c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carte UPM Raflatac:<\/p><p>Fleur De Coton<\/p><p>Cotton Black WSA<\/p><p>\u00a0<\/p><p>Lamina Luxoro:<\/p><p>SATINGLOSS &#8211; ALUFIN &#8211; KURZ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0b7f9 elementor-widget elementor-widget-image\" data-id=\"cc0b7f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4.png\" class=\"attachment-large size-large wp-image-148760\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2f75c elementor-widget elementor-widget-image\" data-id=\"2b2f75c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6.jpg\" class=\"attachment-large size-large wp-image-148762\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f33eb elementor-widget elementor-widget-image\" data-id=\"62f33eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1.jpg\" class=\"attachment-large size-large wp-image-148764\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba26891 elementor-widget elementor-widget-text-editor\" data-id=\"ba26891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Risultati principali: la ricerca<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16bc99 elementor-widget elementor-widget-text-editor\" data-id=\"c16bc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em><strong>Il progetto. Gli obiettivi.<\/strong><\/em><\/span><\/p><p>Strategia di rebranding messa in atto da Scriani attraverso il <b>restyling delle sue bottiglie di vino <\/b>col fine di:<\/p><ul><li><b>Creare un&#8217;identit\u00e0 di marca forte<\/b> e distintiva<\/li><li>Dare un <b>nuovo posizionamento al brand <\/b>in HoReCa Italia e paesi selezionati<\/li><li><b>Uscire dagli schemi<\/b>, in una zona tradizionale come la Valpolicella<\/li><li>Creare <b>maggior differenziazione visiva tra le fasce di prodotto<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9804ea5 elementor-widget elementor-widget-text-editor\" data-id=\"9804ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em><strong>La metodologia<\/strong><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea2de7 elementor-widget elementor-widget-image\" data-id=\"1ea2de7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"159\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7.png\" class=\"attachment-large size-large wp-image-148778\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7-300x60.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7-768x152.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156cc15 elementor-widget elementor-widget-text-editor\" data-id=\"156cc15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em><strong>La metodologia di ricerca<\/strong><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf82f elementor-widget elementor-widget-image\" data-id=\"40bf82f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo.png\" class=\"attachment-large size-large wp-image-148784\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo.png 1035w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-300x110.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-768x280.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3d400 elementor-widget elementor-widget-text-editor\" data-id=\"3b3d400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u221930 italiani consumatori di vino<\/p><p>\u221950% conoscitori del brand<\/p><p>\u221950% non conoscitori del brand<\/p><p>\u2219et\u00e0: 30-60 anni<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bf46d elementor-widget elementor-widget-image\" data-id=\"02bf46d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1.png\" class=\"attachment-large size-large wp-image-148790\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1.png 1035w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1-300x110.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1-768x280.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b2f94 elementor-widget elementor-widget-text-editor\" data-id=\"d7b2f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2219Eye Tracker<\/p><p>\u2219Intervista<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eca781 elementor-widget elementor-widget-image\" data-id=\"7eca781\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2.png\" class=\"attachment-large size-large wp-image-148792\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2.png 1035w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2-300x110.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2-768x280.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0627f elementor-widget elementor-widget-text-editor\" data-id=\"6b0627f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2219Vista<\/p><p>\u2219Tatto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5372210 elementor-widget elementor-widget-text-editor\" data-id=\"5372210\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>La procedura<\/em><\/span><\/strong><\/p><p>La procedura seguita da SenseCatch per il suo studio di neuromarketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0fb3e elementor-widget elementor-widget-image\" data-id=\"6c0fb3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"943\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-869x1024.png\" class=\"attachment-large size-large wp-image-148794\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-869x1024.png 869w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-255x300.png 255w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-768x905.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14.png 1018w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26350a elementor-widget elementor-widget-text-editor\" data-id=\"f26350a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Indagati:<\/p><p>\u2219<b>attenzione<\/b> visiva su bottiglie e singoli elementi;<\/p><p>\u2219<b>percorso visivo <\/b>a scaffale durante la scelta;<\/p><p>\u2219<b>ragioni della scelta<\/b>.<\/p><p>\u00a0<\/p><p>Intervista con:<\/p><p>\u2219rilevazione <b>attenzione visiva <\/b>sulle singole bottiglie;<\/p><p>\u2219approfondimento su <b>percezione<\/b>, <b>aspettative<\/b> ed eventuali <b>suggerimenti<\/b>;<\/p><p>\u2219<b>confronto tra differenti carte e nobilitazioni<\/b>;<\/p><p>\u2219<b>confronto<\/b> dei redesign <b>con i design precedenti.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b9607 elementor-widget elementor-widget-text-editor\" data-id=\"70b9607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Materiali analizzati: carta<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e3388 elementor-widget elementor-widget-image\" data-id=\"b3e3388\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17.png\" class=\"attachment-large size-large wp-image-148803\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17-300x181.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17-768x463.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f61b75 elementor-widget elementor-widget-text-editor\" data-id=\"9f61b75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Materiali analizzati: nobilitazioni<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10c1c6 elementor-widget elementor-widget-image\" data-id=\"e10c1c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"327\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18.png\" class=\"attachment-large size-large wp-image-148805\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18-300x123.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18-768x314.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72413eb elementor-widget elementor-widget-text-editor\" data-id=\"72413eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Le referenze Scriani<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8355 elementor-widget elementor-widget-image\" data-id=\"a3c8355\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19.png\" class=\"attachment-large size-large wp-image-148807\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19-300x148.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19-768x378.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b4241 elementor-widget elementor-widget-text-editor\" data-id=\"e9b4241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Shelf<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c10f57a elementor-widget elementor-widget-image\" data-id=\"c10f57a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20.png\" class=\"attachment-large size-large wp-image-148809\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20-300x212.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20-768x543.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39db44d elementor-widget elementor-widget-text-editor\" data-id=\"39db44d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Risultati principali: shelf<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408512a elementor-widget elementor-widget-text-editor\" data-id=\"408512a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Scriani \u00e8 eye-catching a scaffale fin dai primi secondi (0-5 secondi).<\/span><\/p><p>Gli elementi che hanno catturato maggiormente l\u2019attenzione a scaffale sono:<\/p><ul><li><b>La forma dell\u2019etichetta <\/b>a diamante o poligono<\/li><li><b>Il contrasto dell\u2019etichetta <\/b>(bianco e nero)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02546dc elementor-widget elementor-widget-image\" data-id=\"02546dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"720\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-21.png\" class=\"attachment-large size-large wp-image-148815\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-21.png 738w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-21-300x293.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ab393 elementor-widget elementor-widget-text-editor\" data-id=\"c0ab393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration-line: underline;\">Scriani promuove una buona visual-equity.<\/span><\/p><p>Gli elementi che hanno catturato maggiormente l\u2019attenzione a scaffale sono:<\/p><ul><li><b>L<\/b><b>e informazioni del vino inserite al centro della bottiglia <\/b>(area di grande visibilit\u00e0);<\/li><li><p>le <b>nobilitazioni argento <\/b><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f36c0c elementor-widget elementor-widget-image\" data-id=\"0f36c0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"781\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-1049x1024.png\" class=\"attachment-large size-large wp-image-148817\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-1049x1024.png 1049w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-300x293.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-768x749.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b6be7 elementor-widget elementor-widget-text-editor\" data-id=\"58b6be7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Il redesign ha catturato maggiormente l&#8217;attenzione rispetto all&#8217;old design grazie all&#8217;effetto di luce dato dalle nobilitazioni argento<\/span><\/p><ul><li><p>\u2219Le nobilitazioni argento risaltano a scaffale e impreziosiscono la bottiglia,<br \/>rendendo il brand Scriani subito visibile.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3d64e elementor-widget elementor-widget-image\" data-id=\"0b3d64e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"189\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23.png\" class=\"attachment-large size-large wp-image-148823\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23-300x71.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23-768x182.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977fb06 elementor-widget elementor-widget-text-editor\" data-id=\"977fb06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Risultati principali: interazione con la bottiglia<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed2eed elementor-widget elementor-widget-text-editor\" data-id=\"9ed2eed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">La particolarit\u00e0 delle forme delle etichette fa percepire modernit\u00e0<\/span><\/p><p>La sovrapposizione di due etichette in contrasto cromatico permette un\u2019attenzione diffusa su tutta l\u2019etichetta, in particolare sul logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a1ab5 elementor-widget elementor-widget-image\" data-id=\"c0a1ab5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"701\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-1168x1024.png\" class=\"attachment-large size-large wp-image-148829\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-1168x1024.png 1168w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-300x263.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-768x673.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59519c7 elementor-widget elementor-widget-text-editor\" data-id=\"59519c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La doppia etichetta favorisce l\u2019attenzione sull\u2019intera bottiglia contribuendo a differenziare questa referenza dalle altre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42837b elementor-widget elementor-widget-image\" data-id=\"e42837b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-1164x1024.png\" class=\"attachment-large size-large wp-image-148831\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-1164x1024.png 1164w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-300x264.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-768x676.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3586a94 elementor-widget elementor-widget-text-editor\" data-id=\"3586a94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Le nobilitazioni argento trasmettono raffinatezza&#8230;<\/span><\/p><p>Le nobilitazioni argento si abbinano perfettamente alla palette utilizzata nel redesign e creano l\u2019aspettativa di un gusto gradevole e di un vino raffinato, oltre a favorire la visione del logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15e50f elementor-widget elementor-widget-image\" data-id=\"c15e50f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26.png\" class=\"attachment-large size-large wp-image-148838\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26-300x155.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26-768x397.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2c565 elementor-widget elementor-widget-text-editor\" data-id=\"7c2c565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">&#8230;e sono considerate pi\u00f9 adatte al brand Scriani<\/span><\/p><p>Agli intervistati sono state mostrate tre bottiglie di vino in tre varianti con il compito di osservarle solamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e291822 elementor-widget elementor-widget-text-editor\" data-id=\"e291822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Design presentati:<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74a976 elementor-widget elementor-widget-image\" data-id=\"b74a976\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"440\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-28-1.png\" class=\"attachment-large size-large wp-image-148881\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-28-1.png 626w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-28-1-300x211.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5651bfb elementor-widget elementor-widget-text-editor\" data-id=\"5651bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Risultati:<\/em><\/p><ul><li><b>L\u2019argento \u00e8 il colore pi\u00f9 adatto <\/b>a rappresentare<br \/>il brand Scriani.<\/li><li><b>L\u2019oro \u00e8 <\/b>un colore <b>associato a qualcosa di prezioso, <\/b>tuttavia<b> il colore argento \u00e8 pi\u00f9 coerente con lo stile moderno<\/b> del redesign.<\/li><li><b>Il rame esalta meno i dettagli dell\u2019etichetta <\/b>nonostante sia stato considerato un colore molto originale.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbbb97 elementor-widget elementor-widget-image\" data-id=\"cfbbb97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29.png\" class=\"attachment-large size-large wp-image-148883\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d93cd elementor-widget elementor-widget-text-editor\" data-id=\"18d93cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">La differenza tra le due carte \u00e8 impercettibile<\/span><\/p><p>Agli intervistati sono state mostrate due bottiglie di vino con il compito di affermare quale sceglierebbe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c1e24 elementor-widget elementor-widget-text-editor\" data-id=\"c9c1e24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Design presentati:<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e439738 elementor-widget elementor-widget-image\" data-id=\"e439738\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"426\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-30.png\" class=\"attachment-large size-large wp-image-148889\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-30.png 550w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-30-300x232.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be600c3 elementor-widget elementor-widget-text-editor\" data-id=\"be600c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Risultati:<\/em><\/p><ul><li><b>I consumatori hanno percepito a fatica la differenza di colore tra le due carte<\/b>, indistinguibili a scaffale, <b>non influenzando in nessun modo la percezione <\/b>del brand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfc74a elementor-widget elementor-widget-image\" data-id=\"ebfc74a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31.png\" class=\"attachment-large size-large wp-image-148891\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31-300x159.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31-768x406.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6a0c5 elementor-widget elementor-widget-text-editor\" data-id=\"cf6a0c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">La denominazione di origine del vino rappresenta un driver di scelta per i consumatori<\/span><\/p><ul><li>L\u2019indicazione, quando inserita, <b>riceve molta attenzione<\/b>.<\/li><li>I consumatori sono pi\u00f9 <b>propensi all\u2019acquisto <\/b>di un vino <b>se inserita l\u2019indicazione geografica <\/b>sul fronte dell\u2019etichetta.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b0547 elementor-widget elementor-widget-image\" data-id=\"b7b0547\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"334\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32.png\" class=\"attachment-large size-large wp-image-148901\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32.png 1187w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32-300x125.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32-768x321.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfeafee elementor-widget elementor-widget-text-editor\" data-id=\"dfeafee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Risultati principali: visione complessiva<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739e010 elementor-widget elementor-widget-text-editor\" data-id=\"739e010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Il redesign attira maggiormente l&#8217;attenzione rispetto all&#8217;old design<\/span><\/p><p>Agli intervistati viene chiesto di osservare attentamente le tre bottiglie ridisegnate per Scriani e i loro rispettivi old design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57bff06 elementor-widget elementor-widget-image\" data-id=\"57bff06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"257\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33.png\" class=\"attachment-large size-large wp-image-148911\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33.png 877w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33-300x96.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33-768x247.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5356aeb elementor-widget elementor-widget-text-editor\" data-id=\"5356aeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Dell\u2019old design \u00e8 apprezzata la<b> leggibilit\u00e0 dei caratteri<\/b>;<\/li><li><b>L\u2019utilizzo del rosso \u00e8 <\/b>stato considerato <b>eccessivo.<\/b><\/li><li><b>Il redesign \u00e8 molto attenzionato.<\/b><\/li><li><b>\u00c8 gradita la modernit\u00e0 del design e l\u2019utilizzo di un font moderno<\/b>.<\/li><li>Le nobilitazioni <b>esaltano i dettagli del design system<\/b>, accentuando l\u2019eleganza della bottiglia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d8579 elementor-widget elementor-widget-text-editor\" data-id=\"86d8579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Il redesign del logo e il richiamo al rombo dell&#8217;old design favoriscono la riconoscibilit\u00e0 del brand<\/span><\/p><ul><li><b>Il colore rosso e il font utilizzato vengono considerati poco moderni e attuali.<\/b><\/li><li><b>I consumatori hanno apprezzato il redesign del logo e il richiamo al rombo, entrambi rivisitati in chiave pi\u00f9 \u00abpulita\u00bb, essenziale ed elegante<\/b><\/li><li><b>Viene apprezzata l\u2019essenzialit\u00e0 del font utilizzato<\/b>, considerato fine ed elegante e <b>i colori scelti.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ad9ec elementor-widget elementor-widget-image\" data-id=\"47ad9ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"205\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34.png\" class=\"attachment-large size-large wp-image-148917\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34.png 962w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34-300x77.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34-768x196.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99c00a elementor-widget elementor-widget-text-editor\" data-id=\"a99c00a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Il consumatore \u00e8 disposto a spendere un prezzo leggermente superiore alla media per un vino Scriani<\/span><\/p><ul><li><b>Il redesign \u00e8 gradito dal consumatore e favorisce una maggiore disponibilit\u00e0 a pagare. <\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53afcb5 elementor-widget elementor-widget-image\" data-id=\"53afcb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"186\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35.png\" class=\"attachment-large size-large wp-image-148923\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35-300x70.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35-768x179.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4a113 elementor-widget elementor-widget-text-editor\" data-id=\"eb4a113\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Risultati principali: conclusioni generali e suggerimenti<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fad1ef elementor-widget elementor-widget-text-editor\" data-id=\"5fad1ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Conclusioni generali<\/span><\/p><ul><li>Il redesign comunica <b>qualit\u00e0 del vino e i consumatori percepiscono le bottiglie <\/b><b>Scriani<\/b><b> come un&#8217;elegante scelta che suggerisce un vino di pregio.<\/b><\/li><li><b>L\u2019immagine \u00e8 quella di un brand che attraverso la ricercatezza dei suoi packaging trasmette attenzione per i propri prodotti, <\/b>esaltandone percettivamente la qualit\u00e0<b>.<\/b><\/li><li>I consumatori <b>riconoscono nell\u2019evoluzione grafica del rombo rosso e del redesign del logo il brand <\/b><b>Scriani<\/b>. Inoltre, lo stile minimal ed essenziale utilizzato nel redesign del logo \u00e8 percepito coerente con i valori del brand di tradizione e innovazione.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366b28d elementor-widget elementor-widget-image\" data-id=\"366b28d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36.png\" class=\"attachment-large size-large wp-image-148933\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36-300x163.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36-768x417.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feea6db elementor-widget elementor-widget-image\" data-id=\"feea6db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37.png\" class=\"attachment-large size-large wp-image-148935\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37.png 1128w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37-300x165.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37-768x423.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b71a2 elementor-widget elementor-widget-text-editor\" data-id=\"88b71a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Fonte:<\/span><\/p><p>Conferenza <em>&#8220;Il valore del neuromarketing nel rebranding e design del settore wine &#8211; il case study di Scriani&#8221;\u00a0<\/em>tenutasi in sala conferenze a Packaging Premi\u00e8re &amp; PCD Milan 2024 il 23 maggio 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/register.visitcloud.com\/survey\/1mmj76cco8jmb\/start?translation=2osctdwd2hreg\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">REGISTRATI ORA!<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/open.spotify.com\/episode\/0Z7Oy5VbTQFsARZAGs5qWo\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">ascolta il podcast<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea236 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62ea236\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1.png\" class=\"attachment-full size-full wp-image-148716\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re e PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il valore del neuromarketing nel rebranding e design del settore wine &#8211; Il case study di Scriani<\/p>\n","protected":false},"author":174,"featured_media":148716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Il valore del neuromarketing nel rebranding e design del settore wine - Il case study di Scriani","_seopress_titles_desc":"Il valore del neuromarketing nel rebranding e design del settore wine - Il case study di Scriani","_seopress_robots_index":"","footnotes":""},"categories":[1,349],"tags":[],"edition":[659],"class_list":["post-148711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-top-news","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/148711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/comments?post=148711"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/148711\/revisions"}],"predecessor-version":[{"id":148944,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/posts\/148711\/revisions\/148944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media\/148716"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/media?parent=148711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/categories?post=148711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/tags?post=148711"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/it\/wp-json\/wp\/v2\/edition?post=148711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}