{"id":9364,"date":"2022-04-11T16:00:21","date_gmt":"2022-04-11T14:00:21","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=9364"},"modified":"2022-04-11T16:00:24","modified_gmt":"2022-04-11T14:00:24","slug":"easyfairs-acquires-majority-stake-in-milan-based-packaging-premiere-exhibition","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/press-releases\/easyfairs-acquires-majority-stake-in-milan-based-packaging-premiere-exhibition\/","title":{"rendered":"Easyfairs acquires majority stake in Milan-based Packaging Premi\u00e8re exhibition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9364\" class=\"elementor elementor-9364 elementor-9363\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Easyfairs acquires majority stake in Milan-based Packaging Premi\u00e8re exhibition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2022\/04\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 11, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>London, 25 September 2019<\/strong><\/em>:\u00a0Easyfairs cements its role as Europe\u2019s leading organiser of packaging events, and expands its presence in Italy. Global exhibition organiser Easyfairs announces today its acquisition of a majority stake in high-end Italian packaging exhibition Packaging Premi\u00e8re, which takes place on 26-28 May 2020 in Milan.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52410f elementor-widget elementor-widget-text-editor\" data-id=\"a52410f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging Premi\u00e8re is a \u2018selective\u2019 exhibition dedicated to designers, luxury packaging manufacturers and international brands, held in the heart of Milan, the Italian hub of fashion and design and home to the headquarters of many of the world\u2019s leading luxury brands. It has grown exponentially since its launch in 2017, with the third edition in 2019 boasting 242 exhibitors, 13,000 square metres and 6,700 visitors, and focuses on packaging for fashion &amp; accessories, cosmetics, wines &amp; spirits, fine foods and other luxury goods.<br \/>\nThe Easyfairs UK &amp; Global team will work in partnership with Packaging Premi\u00e8re\u2019s existing management team, which retains a stake in the event, and maintain the team in Italy to work alongside Easyfairs\u2019 wider packaging team in London to share expertise and competences to continue the exhibition\u2019s already impressive growth.<br \/>\nThis becomes the 31st annual event in Easyfairs\u2019 growing packaging portfolio and follows other major acquisitions in recent years including ADF&amp;PCD and the Pentawards. Easyfairs\u2019 existing global portfolio of packaging events runs across Europe and North America, with brands including Packaging Innovations, Luxury Packaging, Label&amp;Print, Empack, ADF (Aerosol Dispensing Forum), PCD (Packaging of Perfume, Cosmetics &amp; Design), PLD (Packaging of Premium &amp; Luxury Drinks) and Pentawards.<br \/>\nThe acquisition marks Easyfairs\u2019 first significant presence in the Italian market, which is a key territory for the luxury packaging market, complementing the ADF&amp;PCD and PLD events in Paris, ADF&amp;PCD in New York and the Luxury Packaging exhibition in London. The partnership will also enable further growth in Italy as a focus region for the international exhibitor organiser.<br \/>\nMatt Benyon, CEO of Easyfairs UK &amp; Global, commented: \u201cWe are absolutely delighted to bring this impressive event into our growing packaging portfolio; the quality of the exhibition and the market in which it operates has absolute synergy with the shows we run across Europe and represents the same values. We have a strong reputation already across the global packaging market, especially in Europe, and this helps us build that reputation further into Italy and will provide a springboard for other events and launches in this region. I am very much looking forward to working closely with the Packaging Premi\u00e8re team to share best practices and develop this great event further.\u201d<br \/>\nThe Founder of Packaging Premi\u00e8re Pier Paolo Ponchia will remain directly involved with the event, on both strategic direction and implementation of that strategy; he stated: \u201cI am very proud of what we have already achieved with this event, it is a special community with which I am delighted to be closely involved. The partnership with Easyfairs will enable us to take the show to the next level, by benefiting from a wider infrastructure and global network of events. I am very excited about the future of this collaboration!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Press Office \u2013 Equipe International \u2013 Tel.: +39 02 34538354<br \/>\nGiuditta Amisano \u2013 giuditta.amisano@equipemilano.com<br \/>\nAgnese Paris \u2013 agnese.paris@equipemilano.com<br \/>\nAntonella Nasini \u2013 antonella.nasini@equipemilano.com<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b3b8d elementor-widget elementor-widget-image\" data-id=\"c0b3b8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.easyfairs.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"550\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2019\/09\/Logo_EASYFAIRS-VTF_RGBHighRes.jpg\" class=\"attachment-full size-full wp-image-9372\" alt=\"\" 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