{"id":91620,"date":"2024-02-16T11:52:33","date_gmt":"2024-02-16T10:52:33","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=91620"},"modified":"2024-02-16T15:06:33","modified_gmt":"2024-02-16T14:06:33","slug":"james-cropper-partners-with-bruichladdich-on-whisky-industry-first","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/james-cropper-partners-with-bruichladdich-on-whisky-industry-first\/","title":{"rendered":"James Cropper partners with Bruichladdich on whisky industry first"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91620\" class=\"elementor elementor-91620 elementor-91619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">James Cropper partners with Bruichladdich on whisky industry first<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2024\/02\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 16, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f9c07 elementor-widget elementor-widget-text-editor\" data-id=\"d4f9c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The coloured wrap for The Bruichladdich Eighteen and The Bruichladdich Thirty is the first of its kind in the whisky space. Made from fully recyclable paper pulp and moulded to the shape of the Bruichladdich optimised, proprietary glass bottle, the wrap is the definition of conscious modern luxury.<\/p>\n<p>&nbsp;<\/p>\n<p>Bespoke\u00a0in colour and shape with unique emboss and deboss features, the design also includes a branded, oversized custom clasp feature.\u202fUsing 100% fresh fibre the wrap is significantly lighter than previous packaging solutions without compromising strength or integrity while significantly\u00a0reducing Bruichladdich\u2019s CO2 impact.<\/p>\n<p>&nbsp;<\/p>\n<p>James Cropper produces the moulded fibre packaging using 100% green energy and the wood pulp used in its creation is sourced from sustainably managed forests, certified to FSC\u00ae or PEFC\u00ae standards. Brought to life using a single material with no glue, the packaging is 100% recyclable in every household.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ff9a elementor-widget elementor-widget-image\" data-id=\"c48ff9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/Bruichladdich-_James-Cropper-30-YO-render.jpg\" class=\"attachment-large size-large wp-image-91628\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/Bruichladdich-_James-Cropper-30-YO-render.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/Bruichladdich-_James-Cropper-30-YO-render-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/Bruichladdich-_James-Cropper-30-YO-render-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9854e elementor-widget elementor-widget-text-editor\" data-id=\"ff9854e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Richard Bracewell, Managing Director for Paper Products at James Cropper said: &#8220;We are proud to partner with Bruichladdich on reimagining traditional packaging for the whisky\u00a0market and creating an example of best practice for sustainability and innovation. The result is the first ever coloured wrap; a true example of future looking, disruptive thinking.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis partnership further establishes our position as a leader in creating packaging that is both sustainable and beautiful. Every element of the design, from the light-weight materials used to the intricate emboss features and colour, have been carefully considered \u2013 elevating the drinking experience for the consumer.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The launch follows the integration of the award-winning moulded fibre innovation, Colourform, into James Cropper&#8217;s broader luxury packaging offering.<\/p>\n<p>&nbsp;<\/p>\n<p>Gareth Brown, Global Marketing Director at Bruichladdich Distillery said: \u201cBruichladdich and James Cropper share many common values. We are both driven by real progress, innovation and sustainability as well putting our respective communities at the heart of our decision making, so it\u2019s been fantastic to partner with a values driven business who aligns with our philosophy in so many ways.<\/p>\n<p>\u201cWhen it came to creating the new outer packaging for our Luxury Redefined range, we wanted to produce something truly unique and ground-breaking, reflecting such rare and special liquid. The team at James Cropper were on board with our brave vision from the start and welcomed the challenge to create something bespoke, brand new and industry challenging. A first for the James Cropper team, they ensured that every single element of the outer wrap \u2013 from the manufacturing process and exact materials used to the bespoke colour and texture \u2013 was perfected to deliver a result we are all incredibly proud of.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb19ae1 elementor-widget elementor-widget-image\" data-id=\"cb19ae1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg.jpg\" class=\"attachment-large size-large wp-image-91623\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51ace0 elementor-widget elementor-widget-text-editor\" data-id=\"e51ace0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&nbsp;<\/p>\n<p>\u201cThe final result is not only an industry first which looks aesthetically beautiful but is underpinned by a greater mission to reduce our packaging, emissions and waste.\u201d<\/p>\n<p>Aligning with the B Corp distillery\u2019s commitment to reduce its packaging and waste, the latest launches are also housed in the brand\u2019s new decanter-style proprietary bottle, created in collaboration with global creative partner, Thirst. The new bottle contains an average of 60% recycled glass content, is lighter in weight and features an elegant glass closure.<\/p>\n<p>&nbsp;<\/p>\n<p>The Bruichladdich Eighteen and The Bruichladdich Thirty have been conceived, distilled, matured, and bottled only on Islay, the high-age statement expressions in the Luxury Redefined range are the liquid embodiment of the distillery\u2019s pioneering past and steadfast commitment to the future \u2013 always with the aim of creating the most thought-provoking spirits.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b2090 elementor-widget elementor-widget-text-editor\" data-id=\"58b2090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Source<\/em>: James Cropper<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14587ae elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"14587ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/3dprinting.com\/news\/maison-perrier-jouets-unveils-ode-a-la-nature-collection\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">LEGGI L'ARTICOLO COMPLETO<\/span>\n\t\t<\/span>\n          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src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg.jpg\" class=\"attachment-full size-full wp-image-91623\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg.jpg\" class=\"attachment-large size-large wp-image-91623\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/02\/James-Cropper-for-Bruichladdich2jpg-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap.<\/p>\n","protected":false},"author":174,"featured_media":91623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"James Cropper partners with Bruichladdich on whisky industry first%%sep%% %%sitetitle%%","_seopress_titles_desc":"James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap.","_seopress_robots_index":"","footnotes":""},"categories":[458,350,2],"tags":[],"edition":[543,659],"class_list":["post-91620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-top-news-en","category-uncategorized","edition-packaging-premiere-pcd-milan-2023","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/91620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=91620"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/91620\/revisions"}],"predecessor-version":[{"id":91689,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/91620\/revisions\/91689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/91623"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=91620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=91620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=91620"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=91620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}