{"id":71252,"date":"2023-05-03T17:36:21","date_gmt":"2023-05-03T15:36:21","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=71252"},"modified":"2023-05-03T17:36:24","modified_gmt":"2023-05-03T15:36:24","slug":"james-cropper-collaborates-on-development-of-the-royal-british-legions-new-plastic-free-poppy","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/sustainability\/james-cropper-collaborates-on-development-of-the-royal-british-legions-new-plastic-free-poppy\/","title":{"rendered":"JAMES CROPPER COLLABORATES ON DEVELOPMENT OF THE ROYAL BRITISH LEGION&#8217;S NEW PLASTIC FREE POPPY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"71252\" class=\"elementor elementor-71252 elementor-71251\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">JAMES CROPPER COLLABORATES ON DEVELOPMENT OF THE ROYAL BRITISH LEGION&#8217;S NEW PLASTIC FREE POPPY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2023\/05\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 3, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><em>The 100% paper design of the charity&#8217;s iconic poppy will be available from\u00a0 <\/em><\/strong><strong><em>this year&#8217;s Poppy Appeal onwards<\/em><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52410f elementor-widget elementor-widget-text-editor\" data-id=\"a52410f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>19 April, 2023<\/strong> \u2013<a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.jamescropper.com%2F&amp;data=05%7C01%7Cvalentina.ferlenga%40easyfairs.com%7C2c235325a9ff428b299f08db40defd2e%7Cad58c17f1c944fb0bb6a606501347f25%7C1%7C0%7C638175098727627881%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=8g2Bv3Jex3h36tk9ncD9fjMOKfL5aFwPzqt0MO5FBjU%3D&amp;reserved=0\">\u00a0James Cropper<\/a>,\u00a0specialist papermaker based in the English Lake District, has collaborated on the creation of the Royal British Legion\u2019s new plastic-free poppy that\u2019s now made entirely from paper.\r\n\r\n&nbsp;\r\n\r\nWorking with the Royal British Legion (RBL), and design consultancy Matter, James Cropper is proud to have co-created the poppy which will reduce carbon emissions by 40 per cent. It is free from single-use plastic and can be recycled in ordinary paper recycling collections.\r\n\r\n&nbsp;\r\n\r\nThe design is part of the charity\u2019s commitment to reducing single-use plastic in all its activities in a drive to be economical, sustainable, and less impactful to the environment. The new poppy maintains the iconic poppy design and leaf shape and can be fastened with a pin, inserted into a buttonhole, or stick on versions are available.\r\n\r\n&nbsp;\r\n\r\nMarking 45 years of partnership with the RBL, the paper provided for the new design is made from a blend of renewable fibres from responsible sources, 50 per cent of which has been recovered from paper coffee cup production via James Cropper\u2019s CupCycling facility in Cumbria.\r\n\r\n&nbsp;\r\n\r\n<strong>Steve Adams, Chief Executive Officer at James Cropper, said<\/strong><em>:<\/em> \u201cEvery year since 1978, red and green papers made at our paper mill are transformed into millions of poppies for the annual Poppy Appeal that continues to provide vital support to the Armed Forces community.\r\n\r\n&nbsp;\r\n\r\n\u201cAlthough we are involved each year, we never take for granted what this symbol means to so many families and the country as a whole. Everyone at James Cropper is very proud of our long-standing involvement in the production of the paper poppy, worn the world over as a symbol of respect and remembrance.\u201d\r\n\r\n&nbsp;\r\n\r\nThe original paper poppy design was first produced in the 1970s. A request went out to paper mills for assistance in finding a bleed-free paper, and the partnership between James Cropper and the RBL began. James Cropper now delivers over three miles (5km) of narrow red and green paper rolls, which are made into millions of poppies, to the RBL and Poppyscotland\u2019s poppy factories every year.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ff9a elementor-widget elementor-widget-image\" data-id=\"c48ff9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"510\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-1.jpg\" class=\"attachment-large size-large wp-image-71266\" alt=\"Poppy\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-1-300x191.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-1-768x490.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af974a7 elementor-widget elementor-widget-text-editor\" data-id=\"af974a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>The Royal British Legion\u2019s Executive Director of Marketing, Fundraising and Remembrance, Gary Ryan said<\/strong>, \u201cWe&#8217;re proud to have designed a plastic-free poppy that will enable people to show their support for our Armed Forces community in a more sustainable way. We are thankful to our long-standing supplier James Cropper who developed the innovative paper used in the new poppy. The company\u2019s industry-leading technology which reuses waste from the manufacture of coffee cups has ensured the iconic poppy is now made entirely from responsibly sourced materials. The Royal British Legion provides a lifeline for serving personnel, veterans and their families facing hardship, injury and bereavement. We hope our new plastic-free poppy, which will be available alongside existing poppy stocks, will encourage people to support the Poppy Appeal this year and help us continue our vital work.\u201d\r\n\r\n&nbsp;\r\n\r\n<strong>John MacDonald, Design Director at Matter said:<\/strong> \u201cWe didn\u2019t want to simply reduce single use plastic, but to eliminate it completely. Paper offered a single-material solution that could be easily recycled, as well as offering a bold, elegant approach for the next generation of poppies.\u00a0When applied well, paper is such a beautiful material. The new poppy uses papers entirely bespoke to the RBL, with print finish details that lift 3D form and deliver a quality that the remembrance occasion deserves.\u201d\r\n\r\n&nbsp;\r\n\r\nWith sustainable solutions at the heart of the James Cropper mission, the new poppy contributes to its vision to drive growth of upcycled fibre within the company\u2019s paper products to 50 per cent by 2025: pioneering materials to safeguard our future.\r\n\r\n&nbsp;\r\n\r\nJames Cropper\u2019s <a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.jamescropper.com%2Ffibreblend-upcycled-technology&amp;data=05%7C01%7Cvalentina.ferlenga%40easyfairs.com%7C2c235325a9ff428b299f08db40defd2e%7Cad58c17f1c944fb0bb6a606501347f25%7C1%7C0%7C638175098727627881%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=JJeQvT%2BHSLHqO4cpK9DM%2BtAie9e0d2D%2FLF54SSSXcrE%3D&amp;reserved=0\">FibreBlend Upcycled Technology<\/a> model organises the plethora of fibre blend options available to customers into a clear offer, demonstrating the limitless expertise available to them. From the world\u2019s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging &#8211; transforming waste into beautiful paper and packaging is at the core of the FibreBlend Upcycled Technology mission.\r\n\r\nThe plastic-free poppy will be available for the 2023 Poppy Appeal alongside remaining stocks of the current poppy, which can be returned to Sainsbury\u2019s stores for recycling.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0a5f9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"1c0a5f9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a class=\"elementor-button elementor-size-sm 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"767\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2.jpg\" class=\"attachment-full size-full wp-image-71257\" alt=\"Poppy james cropper\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2-300x192.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2-768x491.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"511\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2.jpg\" class=\"attachment-large size-large wp-image-71257\" alt=\"Poppy james cropper\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2-300x192.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/05\/RBL-2-768x491.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re &amp; PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p class=\"MsoNormal\"><b><span style=\"mso-ansi-language: IT;\">JAMES CROPPER COLLABORATES ON DEVELOPMENT OF THE ROYAL BRITISH LEGION&#8217;S NEW PLASTIC FREE POPPY<\/span><\/b><\/p>\n","protected":false},"author":174,"featured_media":71257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"JAMES CROPPER COLLABORATES ON DEVELOPMENT OF THE ROYAL BRITISH LEGION&#039;S NEW PLASTIC FREE POPPY. %%sep%% %%sitetitle%%","_seopress_titles_desc":"James Cropper&#039;s involved in the new 100% paper Royal British Legion (RBL) Remembrance poppy which will launch this November","_seopress_robots_index":"","footnotes":""},"categories":[458],"tags":[],"edition":[543],"class_list":["post-71252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","edition-packaging-premiere-pcd-milan-2023"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/71252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=71252"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/71252\/revisions"}],"predecessor-version":[{"id":71438,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/71252\/revisions\/71438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/71257"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=71252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=71252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=71252"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=71252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}