{"id":60371,"date":"2023-02-16T09:54:04","date_gmt":"2023-02-16T08:54:04","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=60371"},"modified":"2023-02-16T09:54:07","modified_gmt":"2023-02-16T08:54:07","slug":"packaging-premiere-and-pcd-milan-a-conference-programme-with-a-strong-commitment-to-innovation","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/top-news-en\/packaging-premiere-and-pcd-milan-a-conference-programme-with-a-strong-commitment-to-innovation\/","title":{"rendered":"Packaging Premi\u00e8re and PCD Milan: a conference programme  with a strong commitment to innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60371\" class=\"elementor elementor-60371 elementor-60370\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging Premi\u00e8re and PCD Milan: a conference programme  with a strong commitment to innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2023\/02\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 16, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPackaging Premi\u00e8re and PCD Milan &#8211; the event showcasing the best packaging producers for fashion, jewellery, beauty, fine food, wine &amp; spirits &#8211; is preparing an edition with a strong focus on innovation, sustainability and creativity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52410f elementor-widget elementor-widget-text-editor\" data-id=\"a52410f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scheduled from 16 to 18 May 2023 at Fieramilanocity, it will present the most important product innovations in the luxury packaging sector and will devote special attention to the latest trends in the sector, through in-depth discussions, talks and conferences.<\/p><p>&#8220;Packaging Premi\u00e8re &amp; PCD Milan are committed to spreading a true packaging culture, and for this reason we are collaborating with the world&#8217;s leading experts in packaging, design and sustainability to give our community the opportunity to explore the most important and relevant topics,&#8221; says Pier Paolo Ponchia, Founder and Director of Packaging Premi\u00e8re.<\/p><p>The conference programme will follow a specific focus: innovation, sustainability, technology, digitisation, packaging design and branding, applied in particular to the beauty, fashion, wine &amp; spirits, jewellery and many other sectors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2324ca8 elementor-widget elementor-widget-image\" data-id=\"2324ca8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/02\/CS-PPPCS2023.jpg\" class=\"attachment-full size-full wp-image-60374\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2023\/02\/CS-PPPCS2023.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/02\/CS-PPPCS2023-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/02\/CS-PPPCS2023-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/60\/2023\/02\/CS-PPPCS2023-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b143c22 elementor-widget elementor-widget-text-editor\" data-id=\"b143c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each day will see prominent Italian and international speakers and guests talking about how innovation and sustainability contribute to building a brand, the role of paper &#8211; a versatile material that has become the main attraction for beauty brands, how augmented reality can give a modern image to more traditional products, the metaverse, the experience of quality delivery, digital printing, how the cosmetics and packaging supply chain work together to achieve the goals of Agenda 2030, the role of storytelling, contemporary as a marketing driver, and finally how art, design and craftsmanship represent the added value, which emphasises luxury and exclusivity, through the olfactory experience.<\/p><p>The three-day event includes a rich\u00a0<a href=\"https:\/\/www.packagingpremiere.it\/en\/visit\/talks-2\/\" target=\"_blank\" rel=\"noopener\">programme<\/a>\u00a0that will bring on stage important speakers such as Evelio Mattos, Eva Lagarde, Francesco Poroli, Adriano Attus. Added value will be given by the presence of outstanding brands such as Culti Milano, Lamborghini, Leonori Gioielli, La Perla Beauty, San Marzano Wines and the participation of companies such as Beautystreams, Cosaporto and Positive Luxury, to name but a few. All the conferences in English will offer the public the possibility of simultaneous translation.<\/p><p>In the conference hall, extensive attention will also be given to the Avant-Garde initiative, which directly involves the exhibitors, inviting them to create products, services or projects recognised as worthy in terms of innovation in the packaging sector. The projects selected by the jury &#8211; made up of university professors, designers and experts in the sector &#8211; will be exhibited in a dedicated area and presented within specific workshops with a format in which each participant will have five minutes to present their innovation.<\/p><p>The registration, which is mandatory to access to the event &#8211; reserved to professionals &#8211; is available at the following\u00a0<a href=\"https:\/\/register.visitcloud.com\/survey\/18hy2xwktn522?actioncode=1183\" target=\"_blank\" rel=\"noopener\">link<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14587ae elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"14587ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div 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elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re &amp; PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span 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particular to the beauty, fashion, wine &amp; spirits and jewellery.","_seopress_robots_index":"","footnotes":""},"categories":[355,350],"tags":[],"edition":[],"class_list":["post-60371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-top-news-en"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/60371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/921"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=60371"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/60371\/revisions"}],"predecessor-version":[{"id":60410,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/60371\/revisions\/60410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/60374"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=60371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=60371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=60371"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=60371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}