{"id":239493,"date":"2026-10-20T10:30:52","date_gmt":"2026-10-20T08:30:52","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=239493"},"modified":"2026-10-20T10:30:52","modified_gmt":"2026-10-20T08:30:52","slug":"inclusive-by-design-why-packaging-that-works-for-everyone-starts-with-the-brief-not-the-fix","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/inclusive-by-design-why-packaging-that-works-for-everyone-starts-with-the-brief-not-the-fix\/","title":{"rendered":"Inclusive by design: why packaging that works for everyone starts with the brief, not the fix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"239493\" class=\"elementor elementor-239493 elementor-239492\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Inclusive by design: why packaging that works for everyone starts with the brief, not the fix<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2026\/10\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 20, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Packaging Premi\u00e8re Milan 2026, Juan Campder\u00e0 \u2013 General Manager, Aktiva | Creative Design Agency \u2013 made a case that reframes inclusivity as a design discipline rather than a social gesture. His central claim: inclusive design doesn&#8217;t limit creativity, it expands it. And the market agrees \u2013 47% of consumers now value easy-to-use certification, while 25% of younger consumers say they feel excluded by advertising that still targets a single, &#8220;average&#8221; customer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69d4d8 elementor-widget elementor-widget-image\" data-id=\"a69d4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Packaging-Premiere_20-Maggio-2026_web_216.jpg\" class=\"attachment-large size-large wp-image-239503\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Packaging-Premiere_20-Maggio-2026_web_216.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Packaging-Premiere_20-Maggio-2026_web_216-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/Packaging-Premiere_20-Maggio-2026_web_216-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e78f6f elementor-widget elementor-widget-text-editor\" data-id=\"6e78f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Diversity isn&#8217;t a niche, it&#8217;s everyone<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b1cbf elementor-widget elementor-widget-text-editor\" data-id=\"79b1cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campder\u00e0&#8217;s first move was to dismantle the common misreading of &#8220;diversity&#8221; as a demographic category. Inclusive design, he argued, isn&#8217;t about designing for people with disabilities, or for specific genders or ethnicities \u2013 it&#8217;s about designing for the body everyone eventually inhabits. We&#8217;ve all been children, we all age, we can all suffer an injury or illness, and each of these states changes how we physically interact with packaging. Treating accessibility as a niche segment misses the point: standardization serves operations, not customers, and the industry&#8217;s old habit of designing for one &#8220;hero&#8221; user is increasingly out of step with a market that expects to be understood individually.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29867 elementor-widget elementor-widget-image\" data-id=\"9c29867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"585\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay.jpg\" class=\"attachment-large size-large wp-image-239496\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay.jpg 780w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay-300x225.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay-768x576.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94445de elementor-widget elementor-widget-text-editor\" data-id=\"94445de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Form follows function \u2013 and function sells<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b5520 elementor-widget elementor-widget-text-editor\" data-id=\"d8b5520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-turn-id-container=\"request-WEB:c1fd66f7-5802-4b80-ab17-26ddf6e07d01-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"898d9ea4-1361-409c-9140-ef75df2fbe4a\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p>The talk&#8217;s most concrete thread was about shape as the primary vehicle of inclusion. Rexona&#8217;s hanging, easy-to-wrap deodorant format, Olay&#8217;s jar redesigned with Braille markings and wing-shaped grips, Herbal Essences&#8217; Braille-printed bottles, and ergonomic spatula tooling built for reduced mobility were all cited as cases where the physical form of the object \u2013\u00a0 not a disclaimer or an add-on feature \u2013\u00a0 carries the accessibility. Campder\u00e0 was explicit that these solutions don&#8217;t compromise aesthetics: fragrance bottles sized to fit the hand, magnetic closures replacing fiddly caps, and rounded, grippable silhouettes prove that ergonomic intelligence and premium positioning can coexist. Several of these products, he noted, became visually distinctive and commercially successful precisely because their shape solved a real physical problem.<\/p>\n<\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/section>\n<\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f7d48 elementor-widget elementor-widget-image\" data-id=\"58f7d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"640\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/4-LOccitane.jpg\" class=\"attachment-large size-large wp-image-239499\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/4-LOccitane.jpg 512w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/4-LOccitane-240x300.jpg 240w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad0d8 elementor-widget elementor-widget-text-editor\" data-id=\"e8ad0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Build it into the brief, not the fix<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb25a1 elementor-widget elementor-widget-text-editor\" data-id=\"8cb25a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The closing argument was strategic: accessibility has to enter at the briefing stage, not as a retrofit once a product already exists. Brands that started from a diverse user base \u2013 like Guide Beauty, designed for users with tremors or reduced grip strength, or Fenty&#8217;s fifty-shade range \u2013 created genuine market differentiation and stronger emotional connection with customers. Conversely, Campder\u00e0 pointed to a Gen Z brand that mismanaged its shade range and was publicly called out, a reminder that inclusion done carelessly can backfire as hard as it can succeed when done well. His closing line summarized the thesis: designing for a broad target is still designing for a few \u2013 the real opportunity is designing for all.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;actioncode&quot;]\" href=\"https:\/\/register.visitcloud.com\/survey\/1mmj76cco8jmb\/start?translation=2osctdwd2hreg\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">REGISTRATI ORA!<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea236 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62ea236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Condividi l'articolo<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"585\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay.jpg\" class=\"attachment-full size-full wp-image-239496\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay.jpg 780w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay-300x225.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay-768x576.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"585\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay.jpg\" class=\"attachment-large size-large wp-image-239496\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay.jpg 780w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay-300x225.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/10\/5-Olay-768x576.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e68e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e68e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50f9e7f\" data-id=\"50f9e7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For the 2026 edition of Packaging Premi\u00e8re Milan, the dialogue between creativity, material innovation and sensory experience evolves into a new immersive dimension through scent<\/p>\n","protected":false},"author":1689,"featured_media":239496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Inclusive by design: why packaging that works for everyone starts with the brief, not the fix","_seopress_titles_desc":"What happens when inclusivity becomes part of the creative process from the very beginning? At Packaging Premi\u00e8re Milan 2026, Juan Campder\u00e0 explores how designing for everyone can expand creativity, improve the user experience and create new opportunities for brands.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Inclusive by design: why packaging that works for everyone starts with the brief, not the fix","_seopress_social_fb_desc":"What happens when inclusivity becomes part of the creative process from the very beginning? At Packaging Premi\u00e8re Milan 2026, Juan Campder\u00e0 explores how designing for everyone can expand creativity, improve the user experience and create new opportunities for brands.","_seopress_social_fb_img":"https:\/\/www.packagingpremiere.it\/wp\/wp\/wp\/wp-content\/uploads\/sites\/60\/2026\/06\/Immagine-3-MOTTA.jpg","_seopress_social_fb_img_attachment_id":226047,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":626,"_seopress_social_twitter_title":"Inclusive by design: why packaging that works for everyone starts with the brief, not the fix","_seopress_social_twitter_desc":"What happens when inclusivity becomes part of the creative process from the very beginning? At Packaging Premi\u00e8re Milan 2026, Juan Campder\u00e0 explores how designing for everyone can expand creativity, improve the user experience and create new opportunities for brands.","_seopress_social_twitter_img":"https:\/\/www.packagingpremiere.it\/wp\/wp\/wp\/wp-content\/uploads\/sites\/60\/2026\/06\/Immagine-3-MOTTA.jpg","_seopress_social_twitter_img_attachment_id":226047,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":626,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[349,1],"tags":[],"edition":[],"class_list":["post-239493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news","category-non-categorizzato"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/239493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/1689"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=239493"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/239493\/revisions"}],"predecessor-version":[{"id":239513,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/239493\/revisions\/239513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/239496"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=239493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=239493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=239493"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=239493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}