{"id":237098,"date":"2026-07-01T10:04:42","date_gmt":"2026-07-01T08:04:42","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=237098"},"modified":"2026-07-01T10:04:42","modified_gmt":"2026-07-01T08:04:42","slug":"the-motta-hatbox-packaging-as-the-memory-of-a-future-past","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/the-motta-hatbox-packaging-as-the-memory-of-a-future-past\/","title":{"rendered":"The Motta hatbox: packaging as the memory of a future past"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"237098\" class=\"elementor elementor-237098 elementor-237097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Motta hatbox: packaging as the memory of a future past<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2026\/07\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 1, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paper Tracks, the theme that accompanied Packaging Premi\u00e8re Milan 2026, celebrated craftsmanship as a collective act: every fold, every material choice and every encounter between manual expertise and industrial precision represents a path built together. This is the context for the conference &#8221; A distinctive identity, an iconic design: rethinking a premium experience&#8221;, which explores the story behind the Motta Hatbox \u2013 a recycled cardboard packaging solution born from the collaboration between brand heritage, artisanal expertise and industrial-scale production.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69d4d8 elementor-widget elementor-widget-image\" data-id=\"a69d4d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Foto-sito-1200x800-2026-06-30T164535.231.png\" class=\"attachment-large size-large wp-image-237105\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Foto-sito-1200x800-2026-06-30T164535.231.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Foto-sito-1200x800-2026-06-30T164535.231-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Foto-sito-1200x800-2026-06-30T164535.231-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e78f6f elementor-widget elementor-widget-text-editor\" data-id=\"6e78f6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>The revival of an icon<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b1cbf elementor-widget elementor-widget-text-editor\" data-id=\"79b1cbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the Packaging Premi\u00e8re stage, Giorgia Vago, Marketing Director Italy at Bauli Group, explained how the project was driven by the desire to relaunch the Motta brand while remaining true to its heritage. The hatbox has long been part of the brand&#8217;s history, having originally been used to transport panettoni, and has now been reinterpreted in a contemporary way. The connection with Milan is explicitly reflected in the logo itself, through the reference to &#8220;Milano 1919&#8221;, and in the graphic design inspired by the vaulted ceiling of the Galleria Vittorio Emanuele II. The brand&#8217;s historic blue has been preserved but reimagined in a more sophisticated shade, while the logo is revealed through subtle plays of light and embossed details \u2013 present, yet never overpowering.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee774f elementor-widget elementor-widget-image\" data-id=\"fee774f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-4-MOTTA-683x1024.jpg\" class=\"attachment-large size-large wp-image-237111\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-4-MOTTA-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-4-MOTTA-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-4-MOTTA-768x1152.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-4-MOTTA.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94445de elementor-widget elementor-widget-text-editor\" data-id=\"94445de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Where craftsmanship meets industry<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb25a1 elementor-widget elementor-widget-text-editor\" data-id=\"8cb25a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hatbox is made from 100% recycled cardboard, partly sourced from the Bauli Group&#8217;s own production waste. Its surface replicates the texture of leather through an embossing technique that combines a premium tactile experience with sustainability. Here, sustainability is not an added value to be communicated \u2013 it is embedded in the production process itself. Eyelets, stitching and finishing details, on the other hand, are the result of artisanal craftsmanship working alongside industrial manufacturing. Achieving this balance is no small feat for a brand accustomed to the volumes of large-scale retail. Yet, as Giorgia Vago pointed out, the project generated great enthusiasm because it introduced a new design language: having the courage to rediscover the brand&#8217;s authentic identity through innovation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc351f0 elementor-widget elementor-widget-text-editor\" data-id=\"dc351f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Packaging as a gifting experience<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30aabe0 elementor-widget elementor-widget-text-editor\" data-id=\"30aabe0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marco Arese, Co-founder and Commercial Director of Cosaporto, offered the market perspective: companies are no longer simply looking for high-quality products \u2013 they are looking for authentic, coherent stories that can be shared through gifting. The Motta hatbox succeeds because it creates a ritual around the product: the pistachio cream served separately; the dedicated spatula and the signature of chef Bruno Barbieri all contribute to a richer experience. And once the panettone has been enjoyed, the hatbox remains as a tangible reminder of the value received. In this way, the packaging extends well beyond its functional role, completing the journey of a shared and memorable experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b88a8 elementor-widget elementor-widget-image\" data-id=\"a2b88a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-237114\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-1-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-1-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-1-150x150.jpg 150w, 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elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-1024x1024.jpg\" class=\"attachment-large size-large wp-image-237102\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA-768x768.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/06\/Immagine-3-MOTTA.jpg 1181w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e68e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e68e9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50f9e7f\" data-id=\"50f9e7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For the 2026 edition of Packaging Premi\u00e8re Milan, the dialogue between creativity, material innovation and sensory experience evolves into a new immersive dimension through scent<\/p>\n","protected":false},"author":174,"featured_media":237102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The Motta hatbox: packaging as the memory of a future past","_seopress_titles_desc":"Paper Tracks, the theme that accompanied Packaging Premi\u00e8re Milan 2026, celebrated craftsmanship as a collective act: every fold, every material choice and every encounter between manual expertise and industrial precision represents a path built together. ","_seopress_robots_index":"","footnotes":""},"categories":[350,2],"tags":[],"edition":[],"class_list":["post-237098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news-en","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/237098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=237098"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/237098\/revisions"}],"predecessor-version":[{"id":237146,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/237098\/revisions\/237146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/237102"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=237098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=237098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=237098"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=237098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}