{"id":234266,"date":"2026-03-23T16:01:59","date_gmt":"2026-03-23T15:01:59","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=234266"},"modified":"2026-03-23T16:01:59","modified_gmt":"2026-03-23T15:01:59","slug":"packaging-for-luxury-goods-sustainability-as-a-new-value","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/packaging-for-luxury-goods-sustainability-as-a-new-value\/","title":{"rendered":"Packaging for luxury goods: sustainability as a new value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"234266\" class=\"elementor elementor-234266 elementor-234265\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging for luxury goods: sustainability as a new value<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2026\/03\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 23, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luxury packaging for luxury goods, a marker of brand identity and perceived value, is undergoing a transformation that is reshaping the entire industrial landscape. In Italy, the packaging market reached <strong>\u20ac38 billion<\/strong> in 2024, with growth of 1.3% forecast for 2025. Within this sector, the <strong>luxury packaging<\/strong> segment is valued at \u20ac1.3 billion and represents roughly <strong>364,000 tonnes of materials<\/strong>, amounting to around 2.5% of total volume, yet with a much higher economic weight compared to its physical volume.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea3c75 elementor-widget elementor-widget-text-editor\" data-id=\"cea3c75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paper and cardboard<\/strong> lead the field, accounting for 39% of total quantity and 48% of revenue, followed by <strong>plastic (22%)<\/strong>, <strong>glass (11%)<\/strong>, <strong>wood (8%)<\/strong> and <strong>metal (5%)<\/strong>. This is a high value-added sector, closely connected to the worlds of cosmetics, fashion and premium beverages, where packaging serves not merely as a container but as a medium for storytelling, emotion and brand recognition.<\/p>\n<p>Yet within this landscape of excellence, a new challenge is taking shape: <strong>balancing aesthetics with sustainability<\/strong>, and craftsmanship with regulatory compliance. The European Packaging and Packaging Waste Regulation (<strong>PPWR<\/strong>) stipulates that by 2030 all packaging placed on the European market must be either <strong>reusable or recyclable<\/strong>. For the luxury sector, traditionally reliant on refined materials and intricate constructions, this represents a profound shift in mindset.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294ff14 elementor-widget elementor-widget-text-editor\" data-id=\"294ff14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is in this context that the <strong>Italian Packaging Institute<\/strong>, through <strong>its Luxury Packaging Commission,<\/strong> which brings together more than forty companies spanning the entire supply chain, has developed its <strong>Guidelines for Environmental Management in the Luxury Packaging Supply Chain<\/strong>. This strategic document is designed to support businesses in their transition towards sustainability, turning complex regulatory requirements into practical, accessible tools.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91857f4 elementor-widget elementor-widget-text-editor\" data-id=\"91857f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The guidelines were written with three main aims in mind:<\/p>\n<ol>\n<li><strong>Supporting the supply chain <\/strong>in making informed material choices, striking the right balance between aesthetic performance, functionality and environmental impact.<\/li>\n<li><strong>Implementing European directives <\/strong>by offering clear guidance and consistent interpretation within the new regulatory framework.<\/li>\n<li><strong>Promoting eco-design <\/strong>as an integrated approach capable of preserving the sensory value and identity of the product.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361d9b9 elementor-widget elementor-widget-text-editor\" data-id=\"361d9b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the document\u2019s distinguishing features is its inclusion of <strong>illustrative case studies<\/strong>, created to offer concrete examples of the technical and design recommendations in practice. By presenting examples of packaging redesign using materials such as paper, glass and aluminium, it demonstrates the measurable environmental benefits \u2013 from CO\u2082 reductions to process optimisation and improved recyclability \u2013 that can be achieved by applying the principles set out in the guidelines.<\/p>\n<p>The project is founded on the concept of <strong>\u201cWhen packaging generates value\u201d<\/strong>, an approach that encourages companies to view sustainability not as a constraint but as an extension of the brand\u2019s own value. Luxury can, in fact, serve as a <strong>laboratory for innovation<\/strong> across the entire packaging sector: the cosmetics industry is already showing the way with refill systems and the growing adoption of high-quality recycled materials.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6248d84 elementor-widget elementor-widget-text-editor\" data-id=\"6248d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Market forecasts confirm that this trajectory is a winning one: globally, luxury packaging is expected to grow by between <strong>3.8% and 5.2% per year until 2032<\/strong>, driven precisely by its capacity to unite design, technology and environmental responsibility.<\/p>\n<p>With this initiative, the Italian Packaging Institute reinforces its role as a <strong>bridge between industry and institutions<\/strong>, promoting a collaborative model that brings together brands, suppliers and end-of-life operators. Sustainability is no longer an added extra but the new competitive standard for high-end, Italian-made products.<\/p>\n<p>In the luxury sector of tomorrow, packaging will remain the product\u2019s first calling card \u2013 but it will also stand as tangible proof of a commitment to a more conscientious future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4119843 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4119843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Written by<br \/><b><em>Alessandra Alessi<\/em><br \/>\n<\/b>Communication Manager, Istituto Italiano Imballaggio<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/selfridgespress.com\/2025\/09\/16\/magic-is-on-its-way-with-selfridges-and-disney-look-out-for-stardust-from-6-november-2025\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">READ FULL ARTICLE<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        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elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302.jpg\" class=\"attachment-full size-full wp-image-234271\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302.jpg\" class=\"attachment-large size-large wp-image-234271\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2026\/03\/E5A0302-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d9233 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"96d9233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ultime news da Packaging Premi\u00e8re e PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Iscriviti alla newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c84c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e6c84c0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0ab80 elementor-widget elementor-widget-spacer\" data-id=\"df0ab80\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Luxury packaging for luxury goods, a marker of brand identity and perceived value, is undergoing a transformation that is reshaping the entire industrial landscape<\/p>\n","protected":false},"author":1610,"featured_media":234271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Packaging for luxury goods: sustainability as a new value","_seopress_titles_desc":"Luxury packaging for luxury goods, a marker of brand identity and perceived value, is undergoing a transformation that is reshaping the entire industrial landscape","_seopress_robots_index":"","footnotes":""},"categories":[350,2],"tags":[],"edition":[659],"class_list":["post-234266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news-en","category-uncategorized","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/234266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/1610"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=234266"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/234266\/revisions"}],"predecessor-version":[{"id":234282,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/234266\/revisions\/234282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/234271"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=234266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=234266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=234266"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=234266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}